Social Media Manager
2 weeks ago
Responsibilities:
Social Media Strategy:
- Develop and execute comprehensive social media strategies tailored to each event's goals and target audience.
- Align social media initiatives with overall marketing and event objectives to ensure cohesive messaging and brand consistency.
- Conduct market research and stay up-to-date with industry trends to incorporate innovative tactics
Content Creation:
- Create engaging, relevant, and visually appealing social media content (including text, images, videos, and infographics) to attract the audience's attention.
- Update social media content across all channels
- Collaborate with the design and content teams to ensure the event's branding and messaging are well-represented in social media posts
Social Media Management:
- Manage and administer social media accounts for the events on platforms such as Facebook, Twitter, Instagram, LinkedIn, and any other relevant channels.
- Monitor social media channels for comments, messages, and mentions, and respond to inquiries promptly and professionally.
- Plan and execute paid social media campaigns to drive event awareness, ticket sales, and registrations.
- Monitor ad performance, optimize campaigns, and report on the effectiveness of social media advertising efforts
Analytics and Reporting:
- Track and analyse key social media metrics to assess the success of campaigns and make data-driven decisions for future improvements.
- Prepare regular reports detailing social media performance and insights for event organizers and stakeholders.
Monitor SEO and web traffic metricsCrisis Management:
- Be prepared to handle potential social media crises or negative feedback professionally and with a swift response
Community Management:
- Manage and grow the social media communities by actively engaging with followers, responding to comments and messages, and fostering meaningful interactions
Cross-functional Collaboration:
- Collaborate with the marketing team, designers, and other stakeholders to ensure social media efforts align with overall marketing and event objectives
Key Skills:
- Degree in Marketing, Digital Marketing, internet marketing or related field.
- 5+ years of proven experience as Social Media Manager for international markets.
- Proficiency in using various social media platforms and social media management tools.
- Demonstrated creativity in content creation, copywriting, and storytelling.
- Strong understanding of social media analytics and metrics to measure campaign effectiveness.
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent written and verbal communication skills with the ability to craft compelling content and interact with diverse audiences.
- Ability to work under pressure and manage multiple projects simultaneously.
- Detail-oriented, organized, and self-motivated.
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