CRM Executive/Senior Executive

2 weeks ago

Makati City, National Capital Region, Philippines Parfums Christian Dior Full time

Parfums Christian Dior

Parfums Christian Dior embodies the unique spirit of the founding "couturier-perfumer" with a focus on excellence, creativity, and expertise. Our open and highly focused collective thrives on creativity, passion, and a rich heritage, constantly reinventing the Dior style through revolutionary perfumes, daring makeup, and innovative skincare. We are more than a luxury fashion beauty House; we are Designers of Dreams, creating transformative experiences that go beyond the ordinary. At Parfums Christian Dior, every individual contributes to shaping the unparalleled world of beauty, where dreams become reality, and creativity knows no bounds.

Founded in 1946, the House of Dior, under the visionary Christian Dior, revolutionised ladies' style with the iconic New Look in 1947. This timeless innovation extended to fragrance with Miss Dior, marking the beginning of a brand that pioneered the concept of global beauty. Today, the legacy is upheld by dedicated leaders like Francis Kurkdjian and Peter Philips, continuing Christian Dior's perfectionism. Our worldwide renown is complemented by captivating muses such as Charlize Theron, Natalie Portman, and Robert Pattinson, making every creation a testament to the enduring allure of Parfums Christian Dior.

Job Description

The incumbent will be responsible for all CRM activities for the Philippines. This includes analyzing, monitoring, implementing, and reporting on Dior's Customer Relationship Management programs and initiatives while continually striving to increase the efficiency of these programs to improve results.

Main Responsibilities

DATA ANALYSIS & MONITORING

  • Track & report CRM KPIs monthly to help sales team/training team and store managers be aware of their performance and action to take to achieve CRM goals.
  • Analyze data to develop new tactical mechanisms (e.g., Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

DATABASE MANAGEMENT

  • Work with Beauty Consultants and Retail team to ensure proper update of client information.
  • Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, or transfer of BCs occur.

CLIENT COMMUNICATION / GIFT MANAGEMENT

  • Execute communication campaigns that support overall brand goals as well as product launch/animation objectives.
  • Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.

CLIENT ENGAGEMENT EVENTS

  • Execute in-store client events to drive retention and increase overall client average spend.
  • Initiate and run client events, which can help to enhance clients' overall brand love.
  • Work with the product marketing team to communicate events that support the overall product campaign objective (e.g., recruit existing non-skin clients for skincare).

OTHERS

  • Work on prospect recruitment by setting clear objectives for each animation with the retail team.
  • Work with the Retail Team to ensure the proper rollout of the Dior Satisfaction Meter to all stores.
  • Ensure proper handling of customer complaints and service recovery.
  • Launching CRM-driven initiatives locally.
  • Manage budget relating to CRM activities.

Qualifications

Your skills and experience

  • Qualified University/College degree
  • Proficient in English and Vietnamese
  • Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
  • Min 2 years of experience in CRM/Marketing
  • Hands-on experience with CRM software/ system is preferred
  • Prior internships in luxury brands industry is preferred
  • Strong analytical and problem-solving skills

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