Growth Marketing Executive

2 weeks ago


Manila, National Capital Region, Philippines Fintech News Full time

As a Growth Marketing Executive, you'll play an important role in driving conversions by developing, measuring, and optimising impactful marketing campaigns. This is a full-time role with amazing growth potential.

Responsibilities

  • Manage paid advertising campaigns: Plan, launch, and optimise paid advertising campaigns on platforms including Google, Meta, Reddit, TikTok, LinkedIn Ads, Apple Search Ads, and other relevant ad networks. Conduct keyword research, ad copywriting, bid management, and A/B testing to improve campaign performance and maximize return on ad spend (ROAS).
  • Develop and execute affiliate marketing campaigns: Identify, recruit, and manage affiliate partners who align with our brand values and target market. Foster strong relationships with affiliate partners and provide them with clear onboarding guidelines and support. Monitor affiliate activities, ensuring compliance with program guidelines and reviewing performance based on key performance indicators and business objectives.
  • Analyze and optimize campaign performance: Monitor campaign performance and prepare weekly reports on key metrics and insights to the marketing team.
  • Utilise data-driven insights to optimize campaigns, improve conversion rates, and increase customer engagement. Continuously refine targeting, messaging, and creative elements to drive optimal results.
  • Conduct market research and competitor analysis: Proactively learn about the latest trends, technologies, and best practices in performance marketing to enhance campaign effectiveness. Conduct market research to identify new growth opportunities, target audience segments, and emerging marketing channels.
  • Collaborate with cross-functional teams: Work together with various teams on ad-hoc marketing projects as assigned.
Hiring organization

HitPay is a one-stop payment platform for SMEs, on a mission to empower businesses with easy access to digital payments. From no-code e-commerce plugins to affordable credit card readers, they help thousands of merchants bring their business dreams to life.

Employment Type

Full-time

Job Location

Manila, National Capital Region, Philippines

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