Demand Generation Specialist

2 weeks ago


Pasig, National Capital Region, Philippines Retail Software Associates Corp. Full time

Market Research & Analysis (Marketing & Communications)

Full time

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This person is responsible for responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline. Responsible for the strategy and execution of marketing programs that capture, and nurture leads across multiple channels. In this role, the person will also be responsible for programs to generate, and nurture leads via Telemarketing, events, email, targeted social advertising, and cooperative marketing with partners. Reporting to the Director of Marketing and working closely with cross-functional teams, he/she will design, plan, manage, and optimize lead-generating marketing campaigns across multiple channels to generate leads and opportunities.

DUTIES AND RESPONSIBILITIES

  • In summary, this person will assist in the design, plans, management, and optimization of integrated marketing campaigns across multiple channels to generate a pipeline.
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to Telemarketing, EDM and events' achievement of targets
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities
  • Working closely with the Director of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Report on progress and KPIs and make recommendations
  • Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix of marketing campaigns
  • Assist with other internal and external marketing activities when needed
  • Closely collaborate with business unit leaders and other key functions within the company to align marketing activities with revenue goals
  • Manage, maintain, and optimize CRM and MailChimp for inbound and outbound campaigns
  • Create impactful nurture programs to improve conversion rates and overall lead quality
  • Email Marketing Management
  • Lead Nurture Campaigns
  • Lead Generation Campaigns
  • Prepare and analyze leads and opportiunity pipeline reports and dashboards
  • Generate qualified leads and send them to Sales Teams
  • Generate and Identify database and prospects
  • Prepare and execute email, video, and marketing campaigns
  • Adhere to brand guidelines and complete projects according to deadlines
  • Execute strategies that adhere to the brand objectives across media buys, email, customer journeys, and direct mail
  • Supporting Sales Teams with industry news and trends
  • Coordinate the execution of email and SMS messages
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Performs other tasks that may be assigned from time to time.

Retail Software Associates Corp. is a consulting firm that helps retailers automate business processes and increase data visibility across the business through implementation of Microsoft Dynamics NAV / LS Retail.

LS Retail NAV is a Finance- and Retail/POS Management solution in one. Its unique architecture allows retailers to execute all company processes within one system across any location of the business. The single-system approach of LS Retail NAV reconciles all data, giving retailers unprecedented ability to analyze and control their businesses.

Retail Associates' business and technical consultants carry a wide and deep experience in implementation and maintenance of LS Retail and Microsoft Dynamics NAV in the Philippines. They represent RSA's assurance for the growth of the customer's application and the training of their staff toward self-sufficiency.

Retail Associates is a Microsoft Partner, Gold Certified in the ERP Competency. It is likewise an LS Retail Gold Partner and Asia's only AMR Industry Certified Microsoft Partner for Retail.

Retail Software Associates Corp. is a consulting firm that helps retailers automate business processes and increase data visibility across the business through implementation of Microsoft Dynamics NAV / LS Retail.

LS Retail NAV is a Finance- and Retail/POS Management solution in one. Its unique architecture allows retailers to execute all company processes within one system across any location of the business. The single-system approach of LS Retail NAV reconciles all data, giving retailers unprecedented ability to analyze and control their businesses.

Retail Associates' business and technical consultants carry a wide and deep experience in implementation and maintenance of LS Retail and Microsoft Dynamics NAV in the Philippines. They represent RSA's assurance for the growth of the customer's application and the training of their staff toward self-sufficiency.

Retail Associates is a Microsoft Partner, Gold Certified in the ERP Competency. It is likewise an LS Retail Gold Partner and Asia's only AMR Industry Certified Microsoft Partner for Retail.

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