Branding and Marketing Lead with SEO Expertise

2 weeks ago

Cebu City, Central Visayas, Philippines BSA Solutions Careers Full time
Branding and Marketing Lead with SEO Expertise

About Us

BSA Solutions provides talent outsourcing services to small and medium-sized businesses. We offer global businesses access to highly skilled professionals from the Philippines and Malaysia, enabling global businesses to build their offshore dream teams. Our vision is to be where the best minds meet to build a community of successful companies. We help talents chart their professional careers and allow our clients to focus on strategic and high-level tasks while we care for their talent management needs. We pride ourselves on delivering exceptional results through our personalised services and our in-depth knowledge of the markets we serve. With BSA Solutions, you can be assured of a reliable and efficient partner in building your career.

About Us

BSA Solutions provides talent outsourcing services to small and medium-sized businesses. We offer global businesses access to highly skilled professionals from the Philippines and Malaysia, enabling global businesses to build their offshore dream teams. Our vision is to be where the best minds meet to build a community of successful companies. We help talents chart their professional careers and allow our clients to focus on strategic and high-level tasks while we care for their talent management needs. We pride ourselves on delivering exceptional results through our personalised services and our in-depth knowledge of the markets we serve. With BSA Solutions, you can be assured of a reliable and efficient partner in building your career.

HEADLINE

Are you an experienced Branding and Marketing Lead with a strong background in SEO (Search Engine Optimization)? Do you have a passion for building compelling brands, developing innovative marketing strategies, and optimizing digital content for maximum visibility and engagement? If so, we have an exciting opportunity for you

This is a full-time, permanent position Monday to Friday from 7.00 AM PM.

Office-based position in central Cebu City.

To start in May 2024.

  • Grab the opportunity you need to do your best work, working in a dynamic environment.
  • Be part of a culture of equity, diversity, and inclusion, where you can showcase your unique talents and expertise to create successful outcomes for our clients.
  • Grow and develop your career with us through our technical and professional development programs.
  • Join us and connect and collaborate with the best and brightest talents, building a community of successful companies.
  • Competitive Salary Package + generous benefits + personalized learning and development.

About The Role

We are seeking a talented and experienced Branding and Marketing Lead with a strong background in SEO (Search Engine Optimization) to drive our company's branding and marketing efforts. The ideal candidate will have a passion for building compelling brands, developing innovative marketing strategies, and optimizing digital content for maximum visibility and engagement. This role requires a creative thinker with proven expertise in SEO techniques, content marketing, and brand management. The Branding and Marketing Lead will play a critical role in shaping our brand identity, expanding our online presence, and driving business growth.

Key Responsibilities:

Brand Strategy and Development:

  • Develop and execute comprehensive branding strategies to enhance the company's brand identity, visibility, and reputation
  • Define brand positioning, messaging, and voice to ensure consistency across all marketing channels and communications
  • Conduct market research and analysis to identify target audiences, market trends, and competitive landscapes
  • Collaborate with cross-functional teams to integrate brand strategies into marketing campaigns, product launches, and corporate initiatives

Digital Marketing and SEO:

  • Lead the planning and implementation of digital marketing campaigns across various channels, including social media, email, and paid advertising
  • Utilize SEO best practices to optimize website content, meta tags, and keywords for improved search engine rankings and organic traffic
  • Conduct keyword research, competitive analysis, and performance tracking to identify opportunities for SEO optimization and content strategy refinement
  • Monitor and analyze website traffic, user behavior, and conversion rates to measure the effectiveness of SEO efforts and make data-driven recommendations for improvement

Content Creation and Management:

  • Develop high-quality, engaging content for digital platforms, including website pages, blog posts, social media updates, and email newsletters
  • Collaborate with internal and external stakeholders to create compelling visual and written content that aligns with brand messaging and objectives
  • Manage content calendars, editorial schedules, and content distribution channels to ensure timely and consistent delivery of content to target audiences
  • Monitor content performance metrics and user feedback to identify content gaps, optimize content strategies, and enhance user engagement and retention

Brand Monitoring and Reputation Management:

  • Monitor online conversations, reviews, and mentions to assess brand sentiment and identify opportunities for brand enhancement or reputation management
  • Respond promptly and professionally to customer inquiries, feedback, and complaints across digital channels to maintain positive brand perception and customer satisfaction
  • Implement strategies to proactively manage brand reputation and mitigate potential risks or crises, working closely with PR and communications teams as needed

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field. Master's degree or specialized certification in Digital Marketing or SEO is a plus
  • Proven experience (5+ years) in branding, marketing, and digital strategy, with a focus on SEO and online content optimization
  • Deep understanding of SEO principles, algorithms, and best practices, with a track record of improving search engine rankings and driving organic traffic growth
  • Strong analytical skills and proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz
  • Excellent written and verbal communication skills, with the ability to craft compelling brand narratives and marketing messages
  • Creative thinker with a keen eye for design and storytelling, and a passion for innovation and continuous improvement
  • Proven ability to manage multiple projects simultaneously, meet tight deadlines, and work effectively in a fast-paced, dynamic environment
  • Strong leadership and collaboration skills, with the ability to influence stakeholders, build consensus, and drive cross-functional teamwork

Preferred Skills:

  • Experience with branding and marketing in B2B or technology-driven industries
  • Familiarity with graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) for creating visual content
  • Knowledge of HTML, CSS, and website development platforms (WordPress, Drupal) for making on-page SEO optimizations
  • Experience with marketing automation platforms (HubSpot, Marketo) and CRM systems for lead generation and customer relationship management

This position offers an exciting opportunity for a strategic marketer and SEO expert to lead the development and implementation of branding and marketing initiatives that drive business growth and customer engagement. The Branding and Marketing Lead will have the opportunity to make a significant impact on our brand presence and market positioning in a rapidly evolving industry landscape.

Benefits

BSA Solutions, Inc. offers:

  • Comprehensive financial rewards and benefits that exceed market standards and the requirements of the Philippines Labor Law.
  • Comprehensive and generous HMO benefits package for you and one dependent from the start date.
  • Regular professional development coaching and mentoring to help you map out your personal and professional development plan.
  • Broad selection of exciting and engaging social events to embrace as a vibrant BSA community.
  • Psychologically safe environment for you to develop your skills and talent consistent with BSA values; and
  • Frequent webcasts and discussion forums by senior leaders to obtain feedback and ideas, and genuinely interested in hearing what you have to say.

We are an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity/orientation, race, color, religion, origin, or any other characteristics protected by applicable law. Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
Regional Marketing Support Manager (Cebu)Trade Marketing Manager (Field Execution)Marketing Manager (SM Seaside City Cebu)
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