Marketing and Content Specialist
2 days ago
Marketing and Content Specialist
Role Overview
The Marketing and Content Specialist will be responsible for developing and executing innovative marketing strategies to enhance the company's brand awareness and drive engagement across various channels. This role will also involve collaborating with the company's clients to assist in creating engaging video content for both TV commercials and YouTube.
Key Responsibilities
Marketing Strategy:
Develop and implement effective marketing strategies to increase brand visibility and engagement on social media platforms, email marketing, and mailing campaigns.Monitor and analyze marketing performance metrics to identify areas for improvement and optimize strategies.Client Engagement:
Collaborate with clients to understand their brand objectives and target audience.Review client websites and social media content to identify opportunities for video content creation.Assist the video production team in developing creative and engaging video concepts for TV commercials and YouTube.Ensure that YouTube channels are set up and optimized for maximum visibility and engagement.Required Skills and Qualifications
Strong understanding of marketing principles and strategies.Experience in social media marketing, email marketing, and content creation.Excellent written and verbal communication skills.Ability to work effectively in a team environment.Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).Knowledge of YouTube channel optimization and SEO best practices.Strong analytical and problem-solving skills.Additional Notes:
WFHshould be amenable to work on a flexible night shift schedule-
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