Strategic Marketing Head
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RESPONSIBILITIES:
• Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort and Hotel.
• Ensure departmental goals and budget targets are achieved.
• Analyze, evaluate, and optimize promotional strategies to maximize ROI.
• Develop gaming promotions, events, tournaments, and loyalty campaigns.
• Drive revenue growth, increase sales, and strengthen customer retention programs.
• Create and communicate strong brand messaging to enhance brand awareness and perception.
• Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
• Coordinate the distribution of marketing materials and campaign assets to internal teams.
• Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
• Oversee digital marketing, social media, advertising, and external agency partnerships.
• Ensure all promotional activities comply with applicable gaming regulations.
QUALIFICATIONS:
• 5–10 years of casino marketing experience in the Philippines
• At least 5 years of managerial experience
• Strong leadership and team management skills
• Excellent communication and negotiation skills
• Experience in VIP marketing and customer relationship management
• Strong strategic, analytical, and decision-making skills
• Target-driven and able to work in a fast-paced environment
• Willing to work fully onsite in Boracay Island
Benefits:
• Government mandated benefits
• HMO upon regularization
• Paid leaves
• 13th-month pay
• Staff housing
• Staff meals
• Shuttle services Work Schedule: 5 days a week
- 9 hrs a day Work
Location:
On-site/Boracay Island
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