Strategic Marketing Head
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Responsibilities
- Plan, develop, and execute integrated marketing and promotional strategies for the Casino Resort
- and Hotel.
- Ensure departmental goals and budget targets are achieved.
- Analyze, evaluate, and optimize promotional strategies to maximize ROI.
- Develop gaming promotions, events, tournaments, and loyalty campaigns.
- Drive revenue growth, increase sales, and strengthen customer retention programs.
- Create and communicate strong brand messaging to enhance brand awareness and perception.
- Lead creative and branding initiatives and PR campaigns aligned with the resort’s luxury positioning.
- Coordinate the distribution of marketing materials and campaign assets to internal teams.
- Work closely with department heads on budgets, contracts, creative direction, media buying, and campaign execution.
- Oversee digital marketing, social media, advertising, and external agency partnerships.
- Ensure all promotional activities comply with applicable gaming regulations.
Qualifications
- 5–10 years of casino marketing experience in the Philippines
- At least 5 years of managerial experience
- Strong leadership and team management skills
- Excellent communication and negotiation skills
- Experience in VIP marketing and customer relationship management
- Strong strategic, analytical, and decision-making skills
- Target-driven and able to work in a fast-paced environment
- Willing to work fully onsite in Boracay Island
Benefits
- Government mandated benefits
- HMO upon regularization
- Paid leaves
- 13th-month pay
- Staff housing
- Staff meals
- Shuttle services
Work Schedule: 5 days a week - 9 hrs a day
Work Location: On-site/Boracay Island
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