International Marketing Manager

7 days ago

Paranaque City, Calabarzon, Philippines Solaire Resort Full time $104,000 - $130,878 per year

The
International Marketing - Taiwan
is responsible for leading and executing targeted sales initiatives focused on acquiring, developing, and retaining high-value players from the Taiwan markets. This role is both strategic and operational, requiring deep market understanding, and effective collaboration with cross-functional teams, including CRM, Sales, and Premium Services.

  • Build and maintain a pipeline of potential premium players by leveraging personal networks, industry contacts, and player databases.
  • Actively prospect, identify, and recruit high-value players from Taiwan through direct sales efforts, referrals, and targeted campaigns.
  • Identify key trends, preferences, and behavior of Taiwan players to craft effective engagement strategies.
  • Ensure strong retention strategies are in place by delivering personalized offers, reinvestments, and exclusive experiences.
  • Support Taiwan roadshows, visits, and player events; coordinate logistics with overseas agents and partners.
  • Work closely with Premium Services, Transportation, F&B, Hotel, and Sales/CRM teams to coordinate player visits, events, and experiences.
  • Partner with CRM/Sales to design targeted reinvestment offers and campaigns specific to Taiwan players.
  • Prepare regular reports on player activity, team performance, and competitor benchmarking for management review.
  • Drive revenue by meeting or exceeding assigned monthly and quarterly sales targets.
  • Maintain detailed player profiles and sales records in company system for accurate tracking and follow-up.
  • Coordinate and host exclusive tournaments, and events targeted at Taiwan segments.
  • Up-sell and cross-sell property amenities to guests company-wide.
  • Maintain a strong presence on the casino floor, building relationships with key players and identifying opportunities for upsell and reactivation.
  • Collaborate with CRM and Sales to implement targeted campaigns, promotions, and tier-matching programs specific to Taiwan markets.

Qualifications:

  • At least College level
  • Minimum of 5 years of experience in a sales-driven and/or customer service-oriented role
  • Prior experience in the casino, hospitality, or luxury services industry is highly desirable
  • Proficiency in Mandarin and English language. Skilled in both verbal and written communication.

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