Digital Marketing Officer

2 hours ago

Makati City, National Capital Region, Philippines Araw Hospitality Group Full time ₱25,000 - ₱40,000 per year

MAIN RESPONSIBILITY

To strategize, execute, and optimize all digital marketing initiatives across Araw Hospitality Group's portfolio of hotels, resorts, and F&B outlets—driving measurable business outcomes through performance marketing, SEO, website management, analytics, and digital innovation.

JOB RESPONSIBILITIES

Performance Marketing & Ad Tech

  • Strategize, launch, and optimize paid campaigns across Google, Meta, YouTube, TikTok, and other paid platforms.
  • Manage media buying budgets, track ROAS, and recommend spend allocation by channel and property.
  • Set up and manage pixels, tags, and events for performance tracking.
  • Provide post-campaign wrap-ups, insights, and optimization recommendations.

Website & SEO Management

  • Oversee the content, performance, and technical health of all company websites.
  • Implement SEO audits and improvements, including keyword research, metadata optimization, schema tagging, and link building.
  • Lead the website update calendar: new pages, seasonal promos, and property launches.
  • Resolve crawl errors, UX issues, and mobile performance challenges.

Analytics, Attribution, & CDP

  • Set up, monitor, and analyze traffic, user behavior, and conversion funnels using GA4, Lytics, and other analytics tools.
  • Build dashboards and reports to track digital KPIs per property.
  • Recommend conversion enhancements based on insights and funnel analysis.
  • Ensure data compliance (GDPR, PDPA) and privacy-safe tracking setups.

Collaboration & Digital Content Strategy

  • Work with brand and creative teams to develop compelling, conversion-driven digital content.
  • Ensure digital campaigns support Araw Rewards, F&B campaigns, and booking initiatives.
  • Manage external agencies, freelancers, and media partners.

Innovation & Optimization

  • Lead implementation and monitoring of hospitality tech stack (PMS, CMS, CRM, booking engine, revenue management tools, etc.)
  • Test emerging platforms, AI tools, and new digital processes.
  • Maintain competitive benchmarks and integrate industry best practices.
  • Continuously improve digital workflows and optimize user experience.

QUALIFICATIONS

EDUCATION

-
Bachelor's degree in Marketing, Communications, Digital Media, or related field.

CERTIFICATIONS & LICENSES

  • Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or SEO platforms preferred.

YEARS OF WORK EXPERIENCE

- At least 1-3 years of experience in digital marketing, ideally within hospitality, lifestyle, or multi-brand environments. (media agency preferred but not required)

- Demonstrated experience managing and optimizing paid search (Google Ads), paid social (Meta, TikTok, YouTube), and display campaigns.

- Hands-on SEO experience including keyword strategy, link building, and technical SEO.

- Experience with GA4, Tag Manager, Hotjar, and customer data platforms (CDP) like Lytics.

- Email marketing and CRM experience (Brevo, Mailchimp) is a plus.

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