Market Analyst
5 hours ago
Job Description
The Market Analyst is responsible for enabling data-driven decisions by providing actionable insights on market potential, customer behavior, industry trends, competitor activities, and sales performance. This role supports strategic planning and growth initiatives by quantifying market opportunities and interpreting data for the company.
KEY RESPONSIBILITIES
You will:
- Quantify market size (TAM, SAM, SOM), maintain sizing models, and benchmark against competitors to identify growth opportunities.
- Gather and analyze customer data to uncover buying behaviors and unmet needs; translate insights into sales and marketing strategies.
- Research industry trends, forecast shifts, and monitor competitor strategies to inform strategic planning.
- Define data requirements, track KPIs, develop predictive models, and recommend actions to improve sales performance.
QUALIFICATIONS & REQUIREMENTS:
- You must have a Bachelor's Degree in Business, Marketing, Economics, Statistics, Data Science, or a related field.
- You must have 3–5 years of experience in market research, business analysis, or a similar analytical role.
- You must have proven experience in data mining, statistical analysis, and building predictive models.
- You must have a strong understanding of market research techniques and competitive analysis frameworks.
- You must have experience collaborating with cross-functional teams, particularly in sales and marketing.
- You must have proficiency in data analysis tools and experience with data visualization platforms (e.g., Power BI or similar).
- You must be highly analytical with strong problem-solving skills and attention to detail.
- You must be an excellent communicator, capable of presenting complex data clearly to non-technical stakeholders.
- You must be able to manage multiple projects and deadlines in a fast-paced environment.
- You must be strategic, business-minded, and curious about market dynamics.
Work Schedule: Regular shift (8 am – 5 pm)
Work Setup: Onsite - Alabang, Muntinlupa City
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