Marketing Manager

Marketing Manager - Full-Time WFH

Salary Ranges: Php 40,000 – Php 45,000  (Plus Quarterly Bonus)

About Us

Silca Coffee Roasting Company is the premier coffee roaster in the Philippines with coffee brands committed to quality and innovation. From bean to cup, we blend craftsmanship, sustainability, and innovation to create products our customers love and trust. As we continue to grow our online presence, we're looking for a dedicated Marketing Manager.

About the Role

Silca Coffee is seeking a highly skilled and strategic Marketing Manager to lead our overall branding, digital marketing, and offline marketing initiatives. The successful candidate will ensure strong brand presence, support e-commerce growth, and manage impactful marketing campaigns that align with Silca Coffee's business objectives.

This role requires strong experience in digital marketing, brand management, campaign execution, and cross-functional coordination. A passion for the coffee industry is a strong advantage.

Key Roles & Responsibilities

1. Brand Strategy & Management

• Develop and execute a comprehensive brand strategy for Silca Coffee across online and offline platforms.
• Strengthen brand identity, tone, and positioning to ensure consistency across all marketing materials.
• Lead brand-building initiatives for digital, retail, B2B, and offline environments.
• Monitor brand performance, consumer insights, and competitive landscape.

2. Digital Marketing Leadership

• Oversee online marketing strategies including Meta Ads, Google Ads, TikTok Ads, SEO/SEM, email marketing, and content marketing.
• Enhance online presence through optimized digital campaigns targeting brand awareness, engagement, and conversions.
• Monitor digital KPIs and adjust strategies based on performance insights.
• Ensure strong alignment between digital marketing activities and e-commerce objectives.

3. Social Media & Online Content Management

• Plan and manage the social media calendar for Facebook, Instagram, TikTok, and other relevant platforms.
• Lead content creation and community engagement to grow brand presence.
• Coordinate collaborations with influencers, creators, and brand partners.
• Oversee copywriting, content quality assurance, and message consistency.

4. E-Commerce & Marketplace Support

• Work closely with the E-Commerce team to support marketing needs for Lazada, Shopee, TikTok Shop, and the Silca website.
• Support listing optimization, keyword strategy, creative updates, product bundles, and campaign promotions.
• Provide data-driven marketing recommendations to improve traffic and conversion.

5. 360° Campaign Planning & Execution

• Lead the development and execution of end-to-end marketing campaigns, including seasonal promotions, product launches, and mega sales.
• Handle campaign strategy, mechanics, messaging, creative requirements, timelines, and reports.
• Ensure timely coordination with internal teams and external partners to deliver campaign objectives.

6. Offline Marketing & Brand Activation

• Manage offline branding initiatives such as trade shows, events, pop-ups, sampling activities, and retail merchandising.
• Oversee production of promotional materials: brochures, packaging, flyers, signage, and event assets.
• Maintain brand consistency across all physical touchpoints.

7. Creative Direction & Asset Production

• Provide guidance to the Graphic Artist and creative team on all visual/material outputs.
• Review and approve marketing collaterals to ensure high creative, technical, and brand quality.
• Lead the development of photoshoots, video productions, digital creatives, and print materials.

8. Coordination With External Agencies

• Serve as the main point of contact for creative agencies, media agencies, PR firms, and production partners.
• Prepare detailed briefs, oversee deliverables, and ensure alignment with brand standards.
• Evaluate agency performance and manage budgets effectively.

9. Marketing Analytics & Reporting

• Track and analyze performance across all marketing channels (digital metrics, campaign results, brand KPIs).
• Prepare monthly and quarterly reports for management and provide actionable recommendations.
• Use data-driven insights to refine strategies and enhance ROI.

10. Budget & Resource Management

• Manage the marketing budget for ads, creatives, agency fees, events, and materials.
• Ensure efficient allocation of resources to maximize marketing impact.
• Oversee procurement of marketing assets and vendor coordination.

11. Team Leadership & Cross-Functional Collaboration

• Lead, guide, and mentor members of the marketing team.
• Collaborate closely with Sales, Merchandising, E-Commerce, and Operations departments to support business objectives.
• Improve workflows, processes, and communication for seamless execution.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4–7 years of relevant experience in marketing, preferably in FMCG, retail, or food & beverage.
• Strong knowledge of digital marketing (Meta/Google/TikTok Ads, SEO/SEM, content strategy).
• Experience in coordinating with external agencies (creative, media, PR).
• Strong analytical, communication, leadership, and project management skills.
• Ability to manage multiple projects simultaneously and deliver on deadlines.
• Plus: Coffee lover or coffee drinker — passion for the coffee industry is highly valued.

Why Join Silca Coffee?

• Work with an established coffee roasting company with multiple brands committed to quality and innovation.
• Collaborative and supportive remote work environment.
• Opportunity to shape product strategies and influence brand direction.
• Competitive salary package plus government-mandated benefits.

• Room for career growth and skill development.

• 13th Month pay

• Company laptop (after regularization)

Set up:

● Monday to Friday (5 days a week)

● Monthly to Quarterly in-person meeting (either in Manila, Makati, BGC, or Silang, Cavite)

● Approximate time requirement – 40 hours per week

● Probationary Period: 6 months