Digital Marketing Manager

16 hours ago

Cebu City, Central Visayas, Philippines Momentum Health + Fitness Full time ₱40,000 - ₱70,000 per year

Job Title: Campaign Manager (Multi-Channel Marketing)

Location: Cebu City (Hybrid) Remote moving to office within a few months.

Reports To: CEO

Type: Full-Time

About the Role

Momentum Health + Fitness is seeking a results-driven Campaign Manager to own and optimize marketing campaigns across all digital channels. This role is central to driving member growth, nurturing leads, and supporting our community-driven brand. You'll manage multi-channel campaigns (email, SMS, Meta, Google, and other paid media) while aligning them with our sales funnel, ambassador program, and brand initiatives.

Key Responsibilities

  • Campaign Execution & Optimization
  • Plan, execute, and continuously refine multi-channel campaigns across email, SMS, paid social, paid search, and emerging platforms.
  • Manage campaign calendars, ensuring consistent messaging and alignment with Momentum's brand voice.
  • Test, track, and optimize creative assets, audience targeting, and messaging (A/B testing, multivariate testing).
  • Sales Funnel Alignment
  • Ensure campaigns integrate with CRM and sales processes, feeding GymSales and other lead-tracking systems.
  • Optimize campaigns for cost per lead, cost per consult, and membership conversion.
  • Collaborate with the sales team to create nurture flows that move leads from inquiry to sign-up.
  • Community & Ambassador Integration
  • Partner with ambassadors and community managers to amplify campaign reach.
  • Incorporate user-generated content into paid and organic campaigns.
  • Support local event promotions, challenges, and referral campaigns.
  • Performance & Reporting
  • Own campaign budgets and allocation across channels, ensuring ROI and ROAS targets are achieved.
  • Monitor and report on performance metrics (CTR, CPL, CAC, conversion rate, ROAS, churn impact).
  • Deliver weekly dashboards and insights with recommendations for scaling or pivoting.
  • Innovation & Automation
  • Leverage AI tools for creative testing, predictive targeting, and reporting automation.
  • Stay on top of digital marketing trends and platform updates to maintain Momentum's competitive edge.

Qualifications

  • 3–5 years' experience in digital campaign management, ideally across multiple paid and owned channels.
  • Proficiency with Meta Ads, Google Ads, email/SMS marketing platforms, and marketing automation tools.
  • Analytical mindset with proven ability to interpret campaign data and translate into actionable insights.
  • Strong project management skills, with the ability to coordinate across creative, sales, and operations teams.
  • Excellent communication, organizational, and copywriting skills.

Preferred Skills

  • Experience with HubSpot, Klaviyo, ActiveCampaign, or similar automation platforms.
  • Knowledge of attribution models, Google Analytics, Tag Manager, and other performance tracking tools.
  • Creative eye for ad copy, subject lines, and audience hooks.
  • Experience integrating community-driven or ambassador campaigns into paid media strategy.

What We Offer

  • Competitive Cebu-based salary (₱40K–₱70K base, plus performance incentives).
  • Incentives tied to key outcomes (lead cost, member conversions, campaign ROI).
  • Opportunities for career growth across Momentum's portfolio (health clubs, SaaS, and equipment brands).

Job Type: Full-time

Pay: Php40, Php70,000.00 per month

Application Question(s):

  • What is your expected monthly salary?

Experience:

  • Paid media: 1 year (Preferred)
  • Email & SMS: 1 year (Preferred)
  • Management: 1 year (Preferred)

Work Location: Hybrid remote in Cebu City 6000 P07

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