Conversion Rate Optimization

2 days ago

Philippines Activate Talent Full time $30,000 - $60,000 per year

Location:
Remote (must have 4+ hours overlap with EST or PST working hours)

About Us
We're a fast-scaling beauty brand with a cult following and a simple mandate—turn every click into a customer and every customer into a fan. Our Shopify storefront already converts above industry average, but we've barely scratched the surface on structured testing or funnel innovation.

That's where you come in.

What Success Looks Like

  • 30 Days: Audit our full journey (ads → pre-lander → PDP → checkout), deliver a CRO roadmap, and launch your first A/B test.
  • 90 Days: Run 3–5 experiments per week, PageFly pre-landers outperform our control by double digits, and weekly dashboards show measurable gains in CVR, AOV, and RPS.

Your Day-to-Day

  • Design, build, and optimize full-funnel experiences—pre-landers, landing pages, PDPs, cart, and checkout—primarily in Shopify and PageFly.
  • Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize.
  • Dive deep into GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests.
  • Use AI tools to generate HTML/JS snippets for quick builds—know when to DIY vs. loop in devs.
  • Write and optimize copy: headlines, product positioning, and micro-copy that drives conversions.
  • Own weekly KPI reporting and turn learnings into testable hypotheses.
  • Build a CRO playbook—turn your wins (and fails) into scalable SOPs.
Requirements

Must-Have Experience

  • 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus).
  • Deep Shopify knowledge including theme editing, Liquid, metafields, and apps.
  • PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live.
  • Demonstrated ability to boost CVR/AOV (bonus for before/after stats).
  • Working knowledge of HTML/CSS/JS for speed and autonomy.
  • Proficient with analytics tools like GA4, Looker, and ideally SQL basics.
  • Clear, punchy communicator who can sell test ideas and kill weak ones with no ego.

Nice-to-Haves

  • Experience scaling subscription or replenishment funnels.
  • Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools.
  • Comfort with AI content/code tools (ChatGPT, Copilot, etc.).
  • Understanding of affiliate or influencer funnel reskinning.

KPIs You'll Own

  • Conversion Rate (CVR)
  • Average Order Value (AOV)
  • Revenue per Session (RPS)
  • Cart & Checkout Completion Rates
  • Test Velocity & Win Rate

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