Director of Hotel Revenue and Distribution

PURPOSE

The purpose of the role is to drive the company's financial performance by developing and executing effective revenue strategies, optimizing hotel occupancy and pricing strategies, and leading the sales team to achieve business objectives. This role is responsible for preparing the revenue budget, setting daily rate targets, monitoring key revenue indicators, and conducting competitive analyses to ensure the company's market positioning and revenue goals are met.

SCOPE OF WORK

REVENUE AND DISTRIBUTION MANAGEMENT

1. Prepare the revenue budget of the Company and provide projected revenue performance
2. Prepare the daily rate targets of all hotel properties in line with the revenue target of the Company.
3. Ensure that the average daily rate targets of all hotel properties of the Company are achieved.
4. Ensure that all available rooms of all hotel properties of the Company are filled and occupied through the implementation of sales activities.
5. Monitor and manage revenue indicators, such as but not limited to ADR, RevPar, Segmentation, Occupancy Rate, and Channel Mix, among others.
6. Conduct a comparative analysis of the revenue performance of the Company with the revenue performance of competitors.
7. Design the Revenue Strategy of the Company that will support the business objectives
8. Oversee OTA accounts and ensure accurate rates, content, and room inventory postings.
9. Monitor OTA performance reports and adjust promotions, discounts, or visibility campaigns to maximize revenue.

SALES PERFORMANCE

1. Lead the Sales Team in designing the sales strategy that will support the realization of the business objectives of the Company.
2. Design and implement the Sales Process that will enable the execution of best practices among the members of the Sales Team.
3. Manage the performance of the Sales Team by monitoring sales activities and performance and implementing interventions accordingly.
4. Conduct performance and product knowledge audits by joining the sales calls of the Sales Team.
5. Maintain key relationships with corporate clients through the members of the Sales Team.
6. Maintain client database by collecting and monitoring information gathered by the Sales Team

MARKET INSIGHT AND TECHNOLOGY

1. Conduct market review and provide Management with business information involving revenue, market positioning of the hotel properties, and business risk mitigation.
2. Study technological trends that can increase the capability of the organization in the areas of revenue, sales, and other related segments.

PEOPLE MANAGEMENT

1. Manage talents to achieve targets and goals that are aligned with the business objectives.
2. Motivate talents and ensure that employee morale and employee engagement within the assigned team/s are high.
3. Handle the performance management of each talent assigned and conduct performance conversations, which include coaching and mentoring.
4. Manage the development of the assigned talent/s by ensuring that performance gaps are addressed through proper interventions, such as training and performance conversations, and that rewards and promotion recommendations are implemented.
5. Propose training requirements of the assigned talent/s to human resources.
6. Handle employee conversations and grievance management.
7. Act as the representative of Management during change management initiatives, communication with staff, and discussions, among others, ensuring objective alignment of information and promoting the interests of the Company.

ANALOGOUS TASKS

Handle other tasks and responsibilities analogous to the purpose and reasonable expectations of the job assigned by the immediate superior.

QUALIFICATIONS

REQUIREMENTS

●
   Must have at least ten (10) years of working experience in handling the same role or a similar senior leadership role with the same capacity

●      Must have at least five (5) years of working experience in the Hospitality Industry.

●      Must have a bachelor's degree in Business Management, Economics, or any equivalent degree.

●      Certifications from reputable assessing organizations and expert groups are desirable but not required.