B2C Product Marketing Senior Manager
7 days ago
Responsibilities:
• Leads strategy and executes go-to-market plans for new Consumer or Provider product launches and enhancements
• Develops product messaging, positioning and naming
• Creates product-specific and product family marketing materials
• Assesses and interprets stakeholder needs and requirements
• Identifies marketing solutions to nonstandard requests and problems
• Works with minimal guidance; seeks guidance on only the most complex tasks
• Engages as a product marketing resource/expert for specified product families
Qualifications:
• Bachelor's degree in communications, public relations or marketing preferred; or
• 5 years communications, public relations or marketing experience
• 5 years project management experience within a matrix organization
• 5 years of professional writing and editing experience
• 5 years proficiency with Microsoft Office application suite including Outlook, Word, Excel and PowerPoint
• Demonstrated ability to clarify, manage and prioritize several deliverables.
• Proven organizational skills
• Health care experience preferred
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