Digital Marketing Officer

2 weeks ago

Quezon City, National Capital Region, Philippines CBI Bomanite, LTD Co. Full time

Position Summary

The Digital Marketing Officer is responsible for planning, executing, and optimizing online marketing strategies to increase brand visibility, engagement, and lead generation. This role manages digital platforms, content creation, online advertising, analytics, and ensures consistent branding across all channels.

Key Responsibilities

1. Digital Marketing Campaigns

  • Plan, execute, and monitor digital marketing campaigns across social media, Google platforms, and other online channels.
  • Manage paid ads (Facebook/Meta Ads, Google Ads, YouTube Ads) and optimize for reach, engagement, and conversions.
  • Monitor campaign performance and adjust strategies as needed.

2. Social Media Management

  • Develop and implement monthly social media content calendars.
  • Create or coordinate the creation of images, videos, captions, and stories.
  • Respond to inquiries, comments, and messages across digital platforms.
  • Track social media insights and engagement performance.

3. Website & SEO

  • Assist in updating website content and product/service information.
  • Implement basic SEO strategies to improve website rankings.
  • Coordinate with developers for technical updates, UX improvements, or SEO fixes.

4. Content Creation & Branding

  • Develop marketing materials such as posters, banners, videos, presentations, and brochures.
  • Ensure consistent branding across all digital and printed platforms.
  • Support events and promotions by creating digital collaterals.

5. Analytics & Reporting

  • Track key digital metrics (traffic, leads, engagement, conversions, reach).
  • Prepare weekly and monthly digital marketing reports.
  • Make recommendations to improve performance based on data.

6. Coordination & Support

  • Work closely with Sales, HR, and Operations for aligned messaging and promotions.
  • Manage relationships with external agencies, photographers, designers, and influencers.
  • Support corporate events and campaigns when needed.

Qualifications

  • Bachelor's degree in Marketing, Communication, Multimedia Arts, or related field.
  • Minimum 1-2 years of experience in digital marketing or social media management.
  • Strong knowledge of Meta Business Suite, Google Ads, Google Analytics, and SEO.
  • Proficient in Canva, Photoshop, or basic video editing tools.
  • Strong writing and communication skills.
  • Creative, analytical, and updated on digital trends.

Job Type: Full-time

Pay: Php20, Php22,000.00 per month

Benefits:

  • Company Christmas gift
  • Company events
  • Paid training
  • Promotion to permanent employee

Experience:

  • Digital marketing: 1 year (Required)

Work Location: In person

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