Offline Marketing Specialist

1 day ago

Pasig, National Capital Region, Philippines South Asialink Finance Corporation Full time

Job Summary:

The Offline Marketing Associate plays a key role in strengthening SAFC's visibility and engagement across the regions. This position supports the execution of out-of-home (OOH) advertising, regional activations, and branch marketing requests, ensuring that the company's brand presence is consistent, culturally relevant, and aligned with its mission of making financing accessible and meaningful for Filipinos.

The role requires a highly organized and creative individual who understands the dynamics of regional marketing, community engagement, and the importance of on-ground visibility in driving trust and brand recognition.

Key Responsibilities:

  1. Offline Marketing Campaign Execution Implement approved OOH campaigns such as lamp posts, billboards, posters, streamers, and other offline advertising materials nationwide. Coordinate with vendors and agencies for the production, installation, and maintenance of materials. Identify strategic placement locations to maximize audience visibility and branch-level impact.

  2. Regional Activations & Community Engagement Support on-ground activations such as fiestas, trade fairs, branch openings, and local community events that enhance brand awareness. Coordinate with local government units (LGUs), event organizers, and community leaders for partnership opportunities. Ensure that all activations reflect SAFC's brand identity, tone, and corporate values.

  3. Branch Marketing Support & Collateral Requests Manage and process regional branch requests for marketing materials and collaterals, including posters, tarpaulins, flyers, and branch visibility items. Maintain a central database or tracker to monitor request status (e.g., Incomplete Details, In Progress, For Approval, Completed). Collaborate with branches to validate details, ensure timely delivery, and maintain consistency with approved branding guidelines. Coordinate with suppliers and printers to meet production timelines and quality standards.

Qualifications & Skills:

· Bachelor's degree in marketing, communications, advertising, or related field.

· Preferably with or withou experience in offline marketing, event coordination, or branch marketing support.

· Strong understanding of regional markets, community culture, and local consumer behavior.

Job Types: Full-time, Permanent

Pay: Php16, Php18,000.00 per month

Benefits:

  • Paid training
  • Pay raise

Work Location: In person

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