Senior Paid Media Specialist

2 weeks ago

Work from Home, Philippines AZ MKTG INC. Full time $140,000 - $160,000 per year

Job Title: Senior Paid Media Specialist

Location: Remote (Full-Time)

About Wayfinder Agency:

At Wayfinder, we specialize in propelling tabletop gaming companies to new heights with tailored digital marketing strategies. Our mission is to help brands maximize their growth and visibility in the digital realm through data-driven and innovative marketing.

What We Offer:

  • The opportunity to work with a cutting-edge marketing team in the exciting tabletop gaming industry.
  • A supportive and innovative work environment that values creativity and continuous learning.
  • Competitive salary and benefits with opportunities for career advancement.
  • Remote work flexibility with a culture that prioritizes work-life balance.

Salary Range: $1,500 - $3,000 monthly USD (based on experience)

Position Overview:

We are seeking a highly experienced Paid Media Specialist to join our dynamic team. This role is ideal for a professional with deep expertise in Google Ads as the primary focus, and strong capabilities in Facebook Ads. You'll lead our paid media efforts, ensuring high-performance campaigns for our gaming clients, while optimizing for growth and ROI.

Key Responsibilities:

  • Lead the development and execution of comprehensive Google Ads campaigns for our clients, optimizing budgets and performance.
  • Manage and support Facebook Ads campaigns, applying expertise to integrate cross-channel strategies.
  • Collaborate with the creative team to ensure ads align with broader marketing objectives and brand strategy.
  • Analyze campaign performance metrics, providing actionable insights and strategic recommendations for improvement.
  • Mentor junior team members, providing guidance and ensuring best practices are followed.
  • Stay up-to-date with the latest industry trends, platform updates, and paid media strategies, specifically in the Google Ads ecosystem.

Qualifications:

  • 3+ years of hands-on experience managing Google Ads campaigns with a proven track record of success with budgets greater than $25,000 per month.
  • Solid experience with Facebook Ads and the ability to integrate campaigns across platforms.
  • Strong analytical skills with comfort in data-driven decision-making, especially in optimizing paid media performance.
  • Familiarity with conversion rate optimization (CRO) strategies and tactics to improve campaign efficiency.
  • Exceptional communication skills, with the ability to present and explain complex results to clients and team members.
  • A collaborative team player, capable of working independently and mentoring others.

Bonus: Go to our website and fill out our application for faster consideration.

Job Type: Full-time

Pay: Php140, Php160,000.00 per month

Benefits:

  • Work from home

Application Question(s):

  • Do you have experience managing monthly budgets over $10,000?

Experience:

  • Google Ads: 2 years (Required)
  • Facebook Advertising: 2 years (Required)

Language:

  • English (Required)

Work Location: Remote

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