Area Sales Coordinator

3 days ago

Batangas, Calabarzon, Philippines Lifestrong Marketing Full time $40,000 - $60,000 per year

Trade Marketing Execution

  • Coordinate and implement trade marketing initiatives, including in-store promotions, point-of-sale (POS) materials, displays, and merchandising activities.
  • Ensure the consistent execution of brand standards across retail and wholesale channels.
  • Work closely with sales teams to align trade activities with overall sales targets and objectives.

Area Strategy Development

  • Assist in developing trade marketing strategies tailored to the local market and consumer preferences.
  • Identify key retail locations and high-potential channels for promoting brand visibility and product awareness.
  • Collaborate with the Trade Marketing Manager to adjust strategies based on market feedback and performance.

Promotions & Campaigns

  • Execute promotional campaigns, retailer incentives, and product launches to drive engagement at the point of sale.
  • Monitor and track the performance of promotional activities and campaigns to ensure they meet target objectives.
  • Gather feedback from retailers and distributors to continuously improve campaign effectiveness.

Sales and Retailer Support

  • Build and maintain strong relationships with retail partners, distributors, and key stakeholders to maximize campaign success.
  • Train and support retail staff on merchandising guidelines, promotional displays, and brand messaging.
  • Provide field support to address any issues and ensure smooth implementation of trade marketing activities.

Market Analysis & Insights

  • Conduct regular market visits to assess retail conditions, gather customer insights, and observe competitor activities.
  • Analyze market data and sales reports to identify trends and adjust trade marketing activities accordingly.
  • Provide actionable feedback to the Trade Marketing Manager on local market conditions and campaign effectiveness.

Reporting & Performance Tracking

  • Prepare and submit regular reports on trade marketing performance, including sales uplift, promotional ROI, and campaign success metrics.
  • Track inventory levels for POS materials and promotional items, ensuring they are available and replenished as needed.
  • Present insights on the success of trade marketing initiatives to support strategic decision-making.

Job Type: Full-time

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Paid training
  • Promotion to permanent employee

Work Location: In person

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