CRM/Marketing Manager

3 days ago

Davao City, Davao, Philippines San Miguel Corporation Full time ₱1,200,000 - ₱2,400,000 per year

Minimum Qualifications:

  • Bachelor's 's degree in Marketing, Business Administration, Communications, or a related field.
  • With at least 4 years of experience in CRM management, digital marketing, or a related marketing role, preferably within the automotive or automotive services sector.
  • Strong analytical skills with experience using data and metrics to drive marketing strategies and measure campaign effectiveness.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Knowledge of the automotive industry, market trends, and customer purchasing behaviors.
  • Ability to work collaboratively across departments including sales, product development, and customer service.
  • Experience with email marketing, segmentation, customer journey mapping, and campaign execution.

Job Overview:

The CRM/Marketing Manager will play a critical role in driving customer engagement, retention, and acquisition through strategic customer relationship management and marketing initiatives. This role requires a deep understanding of automotive customer behavior, data-driven marketing tactics, and the ability to collaborate cross-functionally to deliver targeted campaigns that increase brand loyalty, sales, and market share. The ideal candidate will be analytical, creative, and results-oriented with a passion for the automotive industry.

Key Responsibilities:

  • Develop and implement CRM strategies that enhance customer lifecycle management and drive loyalty across automotive customer segments.
  • Design, execute, and monitor multi-channel marketing campaigns tailored to automotive audiences, including email, digital advertising, social media, and direct mail.
  • Analyze customer data and insights to identify trends, segment audiences, and optimize personalized marketing communications.
  • Collaborate with sales and product teams to align marketing initiatives with business objectives and promotional calendars.
  • Manage CRM database health, ensuring data accuracy, segmentation quality, and compliance with data privacy regulations.
  • Monitor campaign performance metrics and prepare regular reports with actionable insights to inform future marketing strategies.
  • Lead customer feedback and satisfaction initiatives to identify opportunities for service improvement and customer retention.
  • Stay up to date with automotive industry trends, emerging marketing technologies, and best practices in CRM and digital marketing.

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