Senior Growth Marketing Manager
4 hours ago
Schedule: US Time Zones (EST/PST)
Department: Marketing
Overview
Our client is seeking a hands-on Growth Marketing Manager who can drive performance marketing, produce high-velocity content using AI tools, manage influencer outreach, and execute campaigns end-to-end.
This is not a coordination role — it is a full-stack execution role for someone who can think strategically while owning the daily work of ads, content, and growth experiments.
You will be the primary marketing engine for a fast-scaling U.S. startup.
Key Responsibilities
Performance Marketing (Meta / TikTok)
- Plan, launch, and optimize Meta ads, TikTok ads, and paid social campaigns
- Build & test audiences, creatives, hooks, landing pages
- Manage CAC and work toward the company's ~$100 CPA goal
- Generate weekly performance reports & insights
AI-Driven Content Creation
- Produce short-form content (video scripts, AI-generated variations, UGC briefs, social posts)
- Use tools like ChatGPT, Claude, Canva, CapCut, Descript, Midjourney to accelerate production
- Create a consistent testing pipeline for new ideas, hooks, ad angles
Influencer & Creator Management
- Identify, qualify, and outreach to creators & influencers
- Manage negotiations, deliverables, and UGC pipeline
- Track performance, cost per UGC asset, engagement
Social Media Execution
- Improve content velocity across Instagram, TikTok, Facebook
- Manage posting calendars and engagement
- Repurpose winning content across platforms
Strategy & Growth Ownership
- Partner closely with the CEO to refine strategy based on real user data
- Run experiments across funnels, messaging, positioning, landing page copy
- Recommend new channels, partnerships, or creator strategies
Qualifications
- 3–7+ years in digital marketing, growth marketing, or paid social
- Proven experience in Meta Ads
- Strong familiarity with TikTok & Instagram short-form formats
- Experience running influencer outreach or UGC workflows
- Excellent content instincts + ability to iterate rapidly
- AI-native mindset (ChatGPT, Claude, Canva AI, etc.)
- Extremely comfortable owning strategy → execution end-to-end
- Thrives in fast-paced startup environments and can self-manage
- Exceptional English writing and storytelling skills
- Willing to work U.S. time zones
Compensation
$14–$18/hour depending on performance marketing depth, content production
capability, and track record with Meta Ads.
Job Type: Full-time
Application Question(s):
- Have you managed full-funnel performance marketing campaigns on Meta (Facebook/Instagram Ads)? If yes, what was your typical monthly ad spend and CAC?
- Which other paid social platforms have you managed (e.g., TikTok, Snapchat)?
- Are you familiar with AI content creation tools like ChatGPT, Claude, Canva, CapCut, Descript, or Midjourney?
- Do you have experience identifying and managing influencers or creators for campaigns?
- Are you comfortable working U.S. time zones (EST/PST)?
Experience:
- digital or growth marketing: 3 years (Preferred)
Work Location: Remote
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