Marketing Strategist

Job description

A Marketing Strategist is a professional who focuses on developing, planning, and guiding the overall marketing direction for a company, brand, or product. While a Marketing Specialist often executes specific tactics or campaigns, a Marketing Strategist takes a higher-level, big-picture view to ensure all marketing activities align with business objectives.

Key Responsibilities

• Market Analysis: Conduct in-depth research on market trends, customer segments, competitors, and industry developments.

• Strategy Development: Formulate comprehensive marketing strategies that support business goals, target the right audiences, and position the brand effectively.

• Brand Positioning: Define and refine the company's value proposition and messaging to ensure differentiation in the marketplace.

• Campaign Planning: Oversee the planning and coordination of multi-channel marketing campaigns, ensuring consistency and alignment with strategic objectives.

• Performance Measurement: Set KPIs, track campaign and channel performance, and adjust strategies based on analytics and ROI.

• Collaboration: Work closely with stakeholders (executive team, product managers, sales, creative, and digital teams) to ensure alignment and integration.

• Trend Forecasting: Stay updated on emerging marketing trends, technologies, and best practices to keep the company ahead of the curve.

Required Skills

• Strategic thinking and long-term planning

• Strong analytical and problem-solving abilities

• Excellent communication and presentation skills

• Deep understanding of marketing channels (digital, traditional, social, content, etc.)

• Leadership and project management skills

• Creativity and adaptability

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree or short online courses can be an advantage)

• 5+ years of experience in marketing, with a focus on strategy or planning roles

• Experience with marketing analytics, CRM, campaign management tools.

• Strong communication and leadership skills.

Career Path

• Marketing Coordinator/Assistant → Marketing Specialist → Marketing Strategist → Marketing Manager/Director → Chief Marketing Officer (CMO)

Job summaryWe are seeking for an experienced Marketing Officer/Executive who is an expert in today's trend in social marketing and well verse in creating brands.

Job Types: Full-time, Permanent

Pay: Php17, Php20,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Life insurance
• Paid training
• Promotion to permanent employee

Application Question(s):

• Do you have experience in CRM or any related marketing tools?
• Do you have experience in Structured Marketing Strategies ? Brand Awareness Strategies?

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: In person