
Marketing Strategist
5 days ago
Job description
A Marketing Strategist is a professional who focuses on developing, planning, and guiding the overall marketing direction for a company, brand, or product. While a Marketing Specialist often executes specific tactics or campaigns, a Marketing Strategist takes a higher-level, big-picture view to ensure all marketing activities align with business objectives.
Key Responsibilities
Market Analysis: Conduct in-depth research on market trends, customer segments, competitors, and industry developments.
Strategy Development: Formulate comprehensive marketing strategies that support business goals, target the right audiences, and position the brand effectively.
Brand Positioning: Define and refine the company's value proposition and messaging to ensure differentiation in the marketplace.
Campaign Planning: Oversee the planning and coordination of multi-channel marketing campaigns, ensuring consistency and alignment with strategic objectives.
Performance Measurement: Set KPIs, track campaign and channel performance, and adjust strategies based on analytics and ROI.
Collaboration: Work closely with stakeholders (executive team, product managers, sales, creative, and digital teams) to ensure alignment and integration.
Trend Forecasting: Stay updated on emerging marketing trends, technologies, and best practices to keep the company ahead of the curve.
Required Skills
Strategic thinking and long-term planning
Strong analytical and problem-solving abilities
Excellent communication and presentation skills
Deep understanding of marketing channels (digital, traditional, social, content, etc.)
Leadership and project management skills
Creativity and adaptability
Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field (Master's degree or short online courses can be an advantage)
5+ years of experience in marketing, with a focus on strategy or planning roles
Experience with marketing analytics, CRM, campaign management tools.
Strong communication and leadership skills.
Career Path
- Marketing Coordinator/Assistant → Marketing Specialist → Marketing Strategist → Marketing Manager/Director → Chief Marketing Officer (CMO)
Job summaryWe are seeking for an experienced Marketing Officer/Executive who is an expert in today's trend in social marketing and well verse in creating brands.
Job Types: Full-time, Permanent
Pay: Php17, Php20,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Life insurance
- Paid training
- Promotion to permanent employee
Application Question(s):
- Do you have experience in CRM or any related marketing tools?
- Do you have experience in Structured Marketing Strategies ? Brand Awareness Strategies?
Education:
- Bachelor's (Required)
Experience:
- Marketing: 5 years (Required)
Work Location: In person