marketing strategist
7 days ago
Market Analysis: Conduct in-depth research on market trends, customer segments, competitors, and industry developments.
Strategy Development: Formulate comprehensive marketing strategies that support business goals, target the right audiences, and position the brand effectively.
Brand Positioning: Define and refine the company's value proposition and messaging to ensure differentiation in the marketplace.
Campaign Planning: Oversee the planning and coordination of multi-channel marketing campaigns, ensuring consistency and alignment with strategic objectives.
Performance Measurement: Set KPIs, track campaign and channel performance, and adjust strategies based on analytics and ROI.
Collaboration: Work closely with stakeholders (executive team, product managers, sales, creative, and digital teams) to ensure alignment and integration.
Trend Forecasting: Stay updated on emerging marketing trends, technologies, and best practices to keep the company ahead of the curve.