Graphic Artist

Department
Sales, MarCom & Catering

Employee Type
Probationary

Job Responsibilities

• Under the general guidance and supervision of the Marketing Communications Specialist, and within the limits of established Corporate/Sales policies and procedures, responsible for creating visually appealing and on-brand graphics and designs for various marketing materials, both print and digital. Possesses creativity and attention to detail which is a crucial role in enhancing the hotel's visual identity, promoting its brand, and attracting guests. Promotes the desired work culture around the core values of the company.
• Creates eye-catching designs for a wide range of marketing materials, including brochures, flyers, posters, banners, advertisements, menus, signage, and promotional materials.
• Develops visually engaging layouts, illustrations, and graphics that effectively communicate key messages and enhance the hotel's brand image and identity.
• Ensures all designs are aligned with the hotel's branding guidelines, style standards, and visual aesthetics to maintain consistency and brand integrity across all materials.
• Produces digital assets for the hotel's online presence, including website graphics, social media posts, email templates, digital advertisements, and multimedia content.
• Designs engaging and responsive web graphics, banners, and visuals to enhance the user experience and drive traffic and engagement on the hotel's website and social media platforms.
• Collaborates with the marketing team to develop creative concepts and visual elements for digital marketing campaigns, promotions, and special events.
• Prepares print-ready files and specifications for various print materials, ensuring proper color management, resolution, and file formats for optimal print quality.
• Coordinates with external vendors, printers, and suppliers to oversee the production process, review proofs, and ensure timely delivery of printed materials.
• Maintains inventory of printed materials and promotional items, including brochures, business cards, stationery, and branded merchandise, and reorders as needed.
• Captures high-quality photographs of hotel facilities, amenities, events, and guest experiences for use in marketing materials and promotional campaigns.
• Retouches, edits, and enhances images using photo editing software to achieve desired visual effects, composition, and color correction.
• Organizes and maintains a digital asset library of photos, graphics, and design elements for easy access and reuse across marketing projects.
• Collaborates closely with the marketing team, including marketing managers, copywriters, and digital marketers, to brainstorm ideas, develop concepts, and execute integrated marketing campaigns.
• Communicates effectively with internal stakeholders, departments, and external partners to understand project requirements, provide updates, and solicit feedback throughout the design process.
• Presents design concepts, mockups, and prototypes to stakeholders. Gathers feedback, and incorporates revisions to ensure alignment with project goals and objectives.

Qualifications

• Work Experience – Three (3) years of related work experience in the hotel industry.
• Educational Background - Bachelor's degree or diploma in graphic design, visual communications, fine arts, or a related field.
• Computer Literacy – MS Office, Internet
• Special Skills/Licenses/Area of Expertise - Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as knowledge of design principles and techniques.
• Core Competencies - Excellent attention to detail, creativity, and artistic ability, with a passion for design and a keen eye for aesthetics. Strong communication and collaboration skills, with the ability to work effectively in a team environment and manage multiple projects simultaneously.
• Work Experience - At least five (5) years of related work experience in the hotel industry.

Experience Range Range (Years)
1 - 2 years

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