PR & Marketing Strategist

About the Role

We are looking for a strategic and creative PR & Marketing Strategist to lead our brand marketing initiatives. This role is ideal for someone who has a strong background in brand storytelling, influencer marketing, and public relations — and who can align marketing efforts with business objectives across multiple channels.

Key Responsibilities

Marketing Strategy

• Develop and execute quarterly and annual marketing roadmaps
• Define campaign goals, brand objectives, and manage the master marketing calendar
• Use data and insights to evaluate and optimize marketing performance

Influencer Marketing

• Manage end-to-end influencer campaigns: scouting, negotiating, briefing, coordinating, and reporting
• Build and maintain long-term relationships with relevant creators
• Track ROI and performance of influencer partnerships

Public Relations & Media Outreach

• Pitch brand stories to online publishers, blogs, and media outlets
• Create press kits, PR briefs, and lead media feature coordination
• Drive strategic media placements and editorial opportunities

Brand Partnerships

• Identify and propose co-branded marketing collaborations
• Lead partnership proposals, integration, and execution
• Ensure campaigns align with brand strategy and timelines

E-Commerce Marketing Coordination

• Work with e-commerce partner (BGE) to align campaign assets, product launches, and marketing timelines
• Support synchronized monthly activations across platforms

Creative Oversight

• Set the direction for campaign tone, messaging, and content themes
• Review and approve visuals and marketing materials (non-design role)
• Ensure all outputs are consistent with brand voice and standards

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3–5 years of experience in brand marketing, influencer marketing, or public relations
• Strong verbal and written communication skills
• Demonstrated experience managing influencer programs and brand partnerships
• Strategic thinker with a creative approach to content and campaigns
• Experience working with lifestyle, beauty, wellness, or consumer brands
• Preferred: Experience in e-commerce, PR pitching, or startup environments

What We Offer

• The opportunity to shape marketing strategy for a growing brand
• A collaborative and fast-paced work environment
• Exposure to high-impact projects across media, partnerships, and e-commerce
• Room for growth and development within the team