Campaign Manager

24 hours ago


Manila, National Capital Region, Philippines BillEase Full time
Key Responsibilities

Strategy & Planning

  • Translate business priorities into campaign briefs, messaging objectives, success metrics, and timelines
  • Define segmentation, targeting logic, audience exclusions, and eligibility criteria
  • Collaborate with Product, Analysts, and Marketing teams to identify lifecycle triggers and opportunities

Execution

  • Develop and launch lifecycle campaigns for Email and Viber
  • Write concise, action-driven copy in English, Tagalog, and Taglish
  • Set up, test, and deploy campaigns using marketing automation platforms (e.g., MoEngage, Klaviyo, CleverTap)
  • Perform QA checks on links, personalization, rendering, segmentation logic, and tracking
  • Execute A/B tests and recommend improvements based on performance data
  • Maintain a repository of reusable audience segments and campaign learnings

Performance & Optimization

  • Monitor KPIs: open rate, CTR, conversion, retention, reactivation, and revenue impact
  • Conduct structured A/B and multivariate testing
  • Run post-campaign analyses, generate insights, and recommend improvements

Qualifications
  • Strong experience in Email and Viber marketing execution
  • Excellent attention to detail with a quality-first mindset
  • Ability to work effectively in a fast-paced, iterative environment


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