Campaign Manager
24 hours ago
Strategy & Planning
- Translate business priorities into campaign briefs, messaging objectives, success metrics, and timelines
- Define segmentation, targeting logic, audience exclusions, and eligibility criteria
- Collaborate with Product, Analysts, and Marketing teams to identify lifecycle triggers and opportunities
Execution
- Develop and launch lifecycle campaigns for Email and Viber
- Write concise, action-driven copy in English, Tagalog, and Taglish
- Set up, test, and deploy campaigns using marketing automation platforms (e.g., MoEngage, Klaviyo, CleverTap)
- Perform QA checks on links, personalization, rendering, segmentation logic, and tracking
- Execute A/B tests and recommend improvements based on performance data
- Maintain a repository of reusable audience segments and campaign learnings
Performance & Optimization
- Monitor KPIs: open rate, CTR, conversion, retention, reactivation, and revenue impact
- Conduct structured A/B and multivariate testing
- Run post-campaign analyses, generate insights, and recommend improvements
Qualifications
- Strong experience in Email and Viber marketing execution
- Excellent attention to detail with a quality-first mindset
- Ability to work effectively in a fast-paced, iterative environment
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