Director of Digital Marketing

2 days ago

Manila, National Capital Region, Philippines Machinelab Limited Full time

Director of Digital Marketing & AI Operations – Philippines

Location: Manila, Philippines – 1000

Work Type: Remote / Hybrid (Manila-based)

Reporting to: Founder / European Headquarters

Salary: €2,800 per month (approx. ₱172,000 PHP gross)

Employment Type: Full-time, permanent

Role Summary

MachineLab is hiring a Director of Digital Marketing & AI Operations to lead and grow our Philippines-based delivery team.

This is a senior, hands-on leadership role combining operational responsibility with direct execution.

You will own digital marketing delivery, website performance, AI-enabled workflows, and team management, while remaining actively involved in day-to-day work.

This role carries real responsibility and authority, not a symbolic title.

Team You Will Hire & Manage

You will be responsible for building, managing, and mentoring the following Philippines-based roles:

  • SEO Specialist
  • Technical Content Writer (engineering / industrial focus)
  • WordPress Backend Developer
  • Industrial Designer
  • Concept design for machines and products
  • Visuals, layouts, and presentation material
  • Support engineering and marketing teams

As the operation grows, additional roles may be added (marketing analytics, AI automation support).

You are responsible for:

  • hiring and onboarding
  • setting standards
  • reviewing output
  • ensuring delivery quality and consistency

Core Responsibilities (Leadership)

  • Lead MachineLab's Philippines digital and AI operations
  • Act as the single point of accountability for digital delivery
  • Translate priorities from European HQ into clear execution plans
  • Manage workload, deadlines, and resource allocation
  • Set and enforce quality, documentation, and brand standards
  • Coach and develop team members
  • Continuously improve processes using automation and AI tools

Hands-On Responsibilities (Mandatory)

You will personally execute work in the following areas:

Digital Marketing & Website

  • Ownership of MachineLab's website (WordPress)
  • Page structure, performance, usability, and conversion
  • Landing pages and site optimisation

SEO & Content

  • Keyword research and search intent analysis
  • On-page and structural SEO
  • Review and improvement of technical content

AI & Automation

  • Practical use of AI tools to:
  • accelerate content creation
  • automate research and reporting
  • improve consistency and efficiency

This role requires real execution, not oversight only.

Required Profile

  • 8+ years experience in digital marketing, SEO, web platforms, or related fields
  • Proven hands-on experience with websites and SEO
  • Experience managing small teams or leading projects
  • Strong written and spoken English
  • Comfortable working with European stakeholders
  • Structured, accountable, and delivery-focused

What This Role Is Not

  • Not a strategy-only role
  • Not an agency coordination role
  • Not a junior or training position

You are expected to own outcomes.

Salary & Growth

  • €2,800 per month (~₱172,000 PHP gross)
  • Performance review after 6–12 months
  • Clear progression based on results and team growth

Why Join MachineLab

  • Senior responsibility without corporate bureaucracy
  • Direct access to the founder and decision-making
  • Long-term, stable role
  • Opportunity to build and lead a capable specialist team
  • High trust, high ownership environment

Job Type: Full-time

Pay: Php140, Php172,000.00 per month

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