Director of Marketing

2 days ago

Manila, National Capital Region, Philippines Seamless Assist Full time

Role Overview
We are seeking a
Director of Marketing (
Remote
/WFH)
to lead and execute all marketing efforts for a multi-location fitness brand. This role oversees brand strategy, content creation, communications, and campaigns, ensuring every touchpoint reflects the brands values, energy, and community-first approach. From social media and email campaigns to events and partnerships, the Director of Marketing drives visibility, engagement, and growth while maintaining a cohesive look, feel, and voice across all locations.

Key Responsibilities
Brand & Creative Direction

  • Own and evolve brand values, voice, and visual identity across all platforms
  • Ensure consistency in look, feel, and messaging across locations, digital channels, and in-studio materials
  • Lead creative direction for campaigns, promotions, and seasonal initiatives

Social Media & Content

  • Manage social media accounts across multiple locations
  • Develop, create, and publish engaging content (reels, posts, stories, graphics, captions)
  • Plan and execute content calendars aligned with business goals, launches, and events
  • Monitor performance and optimize content based on engagement and growth metrics

Email, Text & Marketing Automations

  • Build and manage email marketing campaigns including newsletters, promotions, and announcements
  • Own automated marketing flows including emails, texts, and task-based communications
  • Segment audiences and personalize messaging to drive retention, conversion, and reactivation

Campaigns & Promotions

  • Plan and execute all marketing campaigns for memberships, events, and special offers
  • Collaborate with leadership on strategy for new launches and growth initiatives
  • Track and evaluate campaign performance to inform future strategy

Events & Partnerships

  • Lead marketing for in-studio events, community activations, and special programs
  • Develop and manage partnerships with local brands, instructors, and community organizations
  • Promote events and partnerships across all marketing channels to maximize attendance and impact

Cross-Functional Collaboration

  • Work closely with managers, instructors, and operations to align marketing with business needs
  • Support instructors with content guidance, brand standards, and promotional tools
  • Serve as the primary point person for all marketing-related initiatives

What Success Looks Like

  • Strong, consistent brand presence across all locations
  • Engaging, on-brand content reflecting energy, community, and passion
  • Effective email and text campaigns driving attendance, retention, and revenue
  • Well-executed events and partnerships that strengthen community connection

Skills & Qualities

  • Strong creative and strategic marketing skills
  • Deep understanding of social media, content creation, and digital marketing tools
  • Experience with email marketing, automations, and customer communication platforms
  • Highly organized, proactive, and able to manage multiple priorities independently
  • Passion for fitness, community, and building meaningful brand experiences
  • Strong design skills and eye for layout, typography, and visual storytelling
  • Ability to create on-brand graphics and assets across digital and physical channels

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