Brand Manager

3 hours ago

Bonifacio Global Metro Manila, Philippines GA HR Consultancy Inc. Full time ₱1,200,000 - ₱2,400,000 per year
About the Opportunity

GA HR Consultancy Inc., the accredited recruitment and executive search partner of a premier nationwide retail chain, is pleased to offer a strong mid-level leadership opportunity for experienced FMCG and retail brand professionals.

Our client is a highly trusted Philippine retail brand with nearly 20 years of market presence and 100+ stores nationwide, offering leading cooling, appliance, and lifestyle solutions for Filipino homes and businesses. As part of its continuing expansion, the company is looking for a Brand Manager who excels in traditional brand building, trade marketing, and nationwide retail campaigns.

This role is ideal for results-driven marketers who want to manage a sizable brand portfolio and directly influence consumer behavior at scale.

What You Will Lead
Brand Strategy & Development
  • Drive the creation and execution of annual brand plans.
  • Strengthen brand equity through consistent and strategic ATL/BTL initiatives.
  • Implement brand guidelines across all customer touchpoints.
Traditional & Retail Marketing Execution
  • Lead nationwide in-store promotions, merchandising, point-of-sale communication, and retail activation programs.
  • Support product launches, tactical promotions, and category visibility initiatives.
Market Intelligence & Category Insights
  • Analyze market trends, sales performance, and competitor movements.
  • Provide insights to guide pricing, promotions, and product strategy.
Campaign & Project Management
  • Oversee end-to-end rollout of brand campaigns, from briefing to execution.
  • Work closely with agencies (creative, activation, media) to ensure timely and high-quality outputs.
Cross-Functional Collaboration
  • Partner with Sales, Merchandising, Operations, and Retail Store Teams to align promotional strategies with commercial targets.
  • Support trade marketing initiatives and ensure cohesive brand execution across channels.
What We're Looking For
Education & Experience
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3–5 years of solid brand management experience in FMCG or retail (required).
  • Strong background in traditional brand marketing, in-store campaigns, and consumer promotions.
  • Experience collaborating with Sales and Retail Operations is a plus.
Skills & Competencies
  • Strong knowledge of ATL/BTL, trade marketing, merchandising, and brand strategy.
  • Excellent project management, campaign execution, and coordination skills.
  • Analytical and consumer-focused mindset; able to interpret data and convert insights into plans.
  • Effective communicator with strong stakeholder management capabilities.
  • Highly organized, proactive, and collaborative.
Why This Opportunity Stands Out
  • Manage a brand with nationwide visibility and strong market presence.
  • Drive meaningful brand strategies in a respected and expanding retail company.
  • Work in a collaborative, innovation-focused culture.
  • Opportunity for career development and advancement within a dynamic organization.

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