Digital Marketing Assistant

Job description

Lay Bare Waxing Philippines Inc. is the Philippines' first-ever unwanted hair removal specialist. We are a chain with over 150 locations nationwide and continue to look to grow our 5 existing brands making the experience more comfortable and affordable for our clients. Our team is young, dynamic, and constantly innovating to ensure the maximum value for our stakeholders and prioritizes customer experience above all else.

Role Description

The Digital Marketing Assistant is responsible for managing the digital content, promotions, and community engagement strategies for the Lay Bare Group of Brands. This role supports campaigns, enhances customer communication via Viber and MyTime, and ensures all brand content aligns with Lay Bare's tone, values, and strategic promotions.

Duties and Responsibilities

Content and Campaign Execution

• Develop and manage monthly content calendars for the Lay Bare Group of Brands ensuring alignment with each brand's tone and seasonal promotions
• Publish and schedule daily content across social platforms (includes but not limited to Instagram, Facebook, TikTok)
• Collaborate with the Supervisor in planning trend-based and brand-specific digital campaigns

Community and Social Engagement

• Monitor and respond to audience interactions, messages, and comments in a timely, brand-appropriate manner
• Identify opportunities for increasing engagement, relevance, and visibility across digital platforms

Influencer and UGC Coordination

• Scout and coordinate with KOLs, influencers, and UGC creators for campaigns and always-on content
• Ensure deliverables align with brand aesthetics and messaging

Content Production and Visual Support

• Assist in conceptualizing and producing reels, lifestyle shoots, and TikTok videos tailored to the beauty and kids' market
• Coordinate with the Creative Team for visual materials and editing requirements

Campaign Analysis and Optimization

• Track performance of all content and promotions, analyze insights, and recommend improvements
• Support efforts to optimize paid and organic content for better reach and conversion

Qualifications

• Bachelor's Degree in Marketing, Communication, Multimedia Arts, or any related field
• Fresh graduates are welcome to apply. Prior experience in digital marketing, social media management, or community engagement is an advantage, especially within the beauty, wellness, or lifestyle industry.
• Amenable to work in a hybrid set-up at Mandaluyong City

Technical Skills

• Proficient in managing social media platforms (Facebook, Instagram, TikTok).
• Basic understanding of social media analytics tools (Meta Business Suite, TikTok Analytics, etc.).
• Knowledge of Canva, CapCut, or similar visual editing tools for basic content creation and video editing.
• Experience or interest in community management, handling client inquiries, and influencer coordination.
• Bonus: Basic exposure to paid digital advertising or CRM tools such as MyTime

Soft Skills and Attributes

• Strong communication and copywriting skills with a good sense of visual style and brand tone.
• Organized, detail-oriented, and capable of managing multiple campaigns and deadlines.
• Creative and trend-aware — stays up to date with digital and TikTok trends relevant to each brand.
• Collaborative team player who can work closely with creatives, operations, and other marketing units.
• Positive, proactive, and eager to learn and grow in a fast-paced, multi-brand environment.
• Embodies Lay Bare Group's core values of Innovation, Client-Centricity, and Excellence.

Benefits Upon Hire

• Company-issued equipment
• Skills advancement opportunities
• Free services in Lay Bare Academy (e.g. waxing, nail care, etc.)
• Company events and activities

Benefits Upon Regularization

• HMO
• Group life accident insurance
• Monthly complimentary services to all brands from company-owned branches
• Paid leaves