Ecommerce Manager

E-Commerce Manager – Job Description

Position Overview

The E-Commerce Manager is responsible for overseeing and growing all online selling platforms of the company: Lazada, Shopee, TikTok Shop, Shopify website, and Facebook Marketplace/Ads. This role ensures smooth daily operations, revenue growth, product accuracy, campaign execution, data analysis, and cross-team coordination with marketing, logistics, customer service, and production.

The manager is expected to be highly analytical, organized, strategic, and capable of leading a small team of uploaders, live sellers, customer service staff, and content creators.

Key Responsibilities

1. Platform Management & Daily Operations

2. Manage store operations across Lazada, Shopee, TikTok Shop, Shopify, and Facebook.

3. Ensure accurate listings, pricing, variations, inventory, and descriptions.
4. Oversee order processing, cancellations, returns, and customer concerns.
5. Coordinate with Logistics for dispatch and with Production for stock levels.

6. Monitor ratings, chat response rate, and seller score requirements.

7. Campaign & Promotion Execution

8. Plan and execute monthly campaigns (9.9, 10.10, 11.11, 12.12, payday sales, etc.).

9. Upload vouchers, bundles, product sets, flash deals, and platform-suggested promos.
10. Build campaign calendars for each platform.

11. Coordinate with Marketing for hero banners, ad creatives, and product highlights.

12. Inventory & Product Management

13. Monitor fast-moving and slow-moving SKUs.

14. Create bundles, upsells, and cross-sells.
15. Ensure proper stock allocation per platform.
16. Work closely with Warehouse and Production for replenishment.

17. Track delays, out-of-stock issues, and forecast inventory needs.

18. Performance Monitoring & Optimization

19. Track and analyze:

20. Conversion rates
21. Page visits & CTR
22. Sales per SKU
23. CPC, CPM (for ads)
24. Product ranking
25. Fulfillment performance
26. Identify low conversion listings and optimize title, photos, pricing, and content.

27. Use platform tools (Business Advisor, Lazada Ads, Shopee MyAds, TikTok Ads) to improve visibility.

28. Paid Ads & Marketing Coordination

29. Work with the Marketing team to:

30. Launch and monitor TikTok Ads, Meta Ads, and platform ads
31. Develop content for livestreams
32. Create optimized product photos and videos

33. Review ad performance and recommend adjustments to improve ROI.

34. Livestream Strategy & Management

35. Coordinate with live sellers for schedules, scripts, top SKUs, and promos.

36. Ensure live assets (price lists, product cards, vouchers) are ready.

37. Review live performance metrics and adjust strategies weekly.

38. Customer Experience & After-Sales

39. Oversee chat support team to ensure fast and professional responses.

40. Resolve escalations, disputes, and customer feedback issues.
41. Reduce returns, cancellations, and failed deliveries.

42. Maintain high store health for all platforms.

43. Data Reporting & Analysis

44. Submit weekly and monthly reports including:

45. Total sales per platform
46. Best & worst selling products
47. Ad spend vs revenue
48. Inventory status
49. Cancellations and reasons
50. Return/refund analysis

51. Use insights to recommend pricing changes, product development, and campaigns.

52. Team Leadership

53. Lead a team of platform specialists, content assistants, live sellers, and chat support.

54. Train staff on platform updates, SOPs, customer handling, and product knowledge.
55. Implement accountability, daily checklists, and performance metrics.

Minimum Qualifications: Qualifications

• Educational Background
• Bachelor's degree in Marketing, Business, Communications, Entrepreneurship, or related courses.
• (Optional but preferred) Certifications in digital marketing or ecommerce operations.

Work Experience

• At least 2–3 years of experience managing e-commerce stores on Lazada, Shopee, TikTok, or Shopify.
• Experience in online furniture, home goods, appliances, lifestyle products, or similar categories is a strong advantage.
• Familiarity with Meta Ads, TikTok Ads, and platform ad dashboards.

Technical Skills

Proficient in:

• Lazada Seller Center
• Shopee Seller Center
• TikTok Seller Center
• Shopify Admin Dashboard
• Facebook Business Suite
• Excel/Google Sheets for reporting
• Ability to analyze data, create pricing strategies, and perform keyword optimization.
• Basic knowledge in photo/video editing (Canva/CapCut) is an advantage.

Core Competencies

• Strong analytical and problem-solving skills.
• High attention to detail and accuracy.
• Strong communication skills (written and verbal).
• Ability to manage multiple platforms and projects simultaneously.
• Leadership skills and team coordination.
• Ability to work under pressure and meet deadlines.

Behavioral Qualities

Accountable — takes ownership of operations and results.

• Organized — systematic with SOPs, schedules, and reporting.
• Solutions-Oriented — quickly resolves platform and customer issues.
• Data-Driven — makes decisions backed by metrics.
• Fast Learner — adapts to platform changes and new tools quickly.
• Team-Oriented — supports and guides the ecommerce team.

KPIs (Key Performance Indicators)

• Sales growth per platform
• Conversion rate improvement
• Order fulfillment accuracy
• On-time campaign execution
• Reduction in cancellations/returns
• Live selling performance metrics
• Customer satisfaction & chat response rate
• Ad spend ROI
• Fast-moving vs slow-moving SKU management
• Accuracy of inventory and listings

Apsara Furniture Manufacturing Corporation is one of the Philippines' leading homegrown furniture manufacturers and direct importers, with nearly 30 years of craftsmanship experience. We specialize in producing high-quality, affordable, and stylish furniture for Filipino homes through our flagship brand AF Home. Our product range includes sofas, beds, cabinets, tables, chairs, bean bags, pet products, mattresses, and more—built using modern machinery and crafted by skilled local furniture makers. What We Do Manufacturing: Upholstery, cabinetries, metal fabrication, foam production, and assembly lines. Importing: High-quality materials and innovative furniture designs from global suppliers. Retail & E-commerce: Nationwide distribution through malls, outlets, online platforms, and our official website. Interior Fit-Out: Through our sub-brand Dreambuild Design Studio, we provide full interior design, supply, and installation services for residential and commercial projects. Our Brands AF Home – Affordable, eco-friendly furniture for modern Filipino homes Easy Space – Space-saving and multifunctional furniture Beanie MNL – Premium bean bags & comfort products Mr. Chuck PH – Stylish pet products Dreambuild Design Studio – Interior design & fit-out services Our Values Craftsmanship: We proudly support local makers with decades of experience. Sustainability: We use recycled wood, water-based glue, and eco-friendly materials. Innovation: We continuously upgrade our processes with semi-automatic machines and modern design. Customer-Centered: We build products designed for real Filipino lifestyles. Growth & Opportunity: We invest in training and developing our people. Why Work With Us? Fast-growing multi-brand company Stable 30-year manufacturing business Opportunities to learn, grow, and lead Supportive work culture and family-oriented environment Exposure to manufacturing, retail, design, e-commerce, and tech systems Career advancement across multiple brands & departments Company Locations Main Office & Warehouse: 88 Calavite St., Brgy. Paltok, Quezon City AF Home Stores: SM North EDSA, SM Dasmariñas, San Pedro Laguna (and more expanding) Dreambuild Showroom: (Greenhills opening soon) Our Mission To make quality, stylish, and sustainable furniture accessible to every Filipino home. Our Vision To become the leading home and lifestyle ecosystem in the Philippines—empowering local makers, elevating Filipino living spaces, and bringing world-class designs to every household.