Marketing Specialist for Client Acquisition

The Marketing Specialist for Client Acquisition will drive strategies and campaigns to attract new customers, generate quality leads, and optimize acquisition costs.

Key Responsibilities:

Manages and supervises marketing specialists to achieve targets and directives through the following activities, including but not limited to:

Lead Generation and Campaign Management

1. Plan, execute, and optimize multi-channel acquisition campaigns (e.g., digital advertising, email marketing, social media, events, partnerships).

2. Manage day-to-day operations of paid search (e.g., Google Ads), paid social (e.g., Facebook, LinkedIn), display, and retargeting efforts.

3. Track and report on campaign performance metrics (e.g., CPA, CPL, conversion rate) and recommend optimizations to maximize ROI.

Digital and Performance Marketing

1. Develop and implement SEO and SEM strategies to increase organic visibility and paid search efficiency.

2. Collaborate with other departments to produce ad copy, landing pages, and assets that drive high-converting traffic.

3. Conduct A/B and multivariate tests to refine audience targeting, creatives, and messaging.

Partnerships and Events

1. Identify and negotiate strategic partnerships and sponsorships to expand client reach.

2. Collaborate with the marketing retention team to launch external events, webinars, and other activities that aim to engage prospects and capture leads.

Analytics and Cost Optimization

1. Monitor acquisition funnels and customer journey touchpoints to identify cost-optimization opportunities.

2. Utilize analytics tools (e.g., Facebook Ads Analytics, CRM dashboards) to analyze traffic sources, user behavior, and campaign spend.

3. Support content performance analysis by providing performance data and insights to guide efficient content production.

Team Leadership and Supervision

1. Lead and mentor the marketing specialists, fostering a data-driven culture focused on acquisition and content optimization.

2. Provide guidance on marketing materials development, ensuring alignment with acquisition strategies.

3. Regularly assess the team's performance and tailor training programs to enhance their expertise in digital and traditional marketing, analytics, and customer journey optimization.

4. Assist the marketing leadership in recruiting, onboarding, and conducting performance reviews for marketing client acquisition team members.

Stakeholder Engagement

1. Collaborate cross-functionally to align marketing strategies with business objectives, sharing insights on acquisition and content performance.

2. Build relationships with external partners, agencies, and vendors to enhance marketing efforts.

3. Present marketing plans and results to senior management, communicating acquisition, retention, and content effectiveness metrics with recommendations.

4. Perform other work-related functions and duties as assigned.

Qualifications:

• Bachelor's degree in marketing, business administration, communications, or related field.

• 2+ years of marketing experience in both online and offline marketing (financial services or fintech experience is a plus).

• Proven track record in client acquisition with demonstrated success, expanding market reach, client base, and optimizing conversion funnels.

• Experienced in leading a team, delegating tasks, setting goals, and fostering staff growth. Motivates members and maintains strong performance with clear feedback and communication.

• Experience in content performance analysis using analytics platforms (e.g. Google Analytics, social media analytics, and marketing automation tools).

• Strong analytical mindset with the ability to interpret data and translate findings into strategic decisions.

• Excellent communication, negotiation, and relationship-building skills.

• Experience working with cross-functional teams, external partners, and agencies.

• Experience in projects or initiatives involving OFWs or OFW communities is an advantage but not required.

• Willingness to travel for fieldwork and attend events.