Digital Marketing Associate

ABOUT THE JOB:

• Level: Entry, Full-time
• Schedule: Monday to Friday, 8:30 am - 6:30 pm, Hybrid upon regularization
• Location: Headquarters, ATC Center, 148 Katipunan Ave., Quezon City

The Digital Marketing Associate is responsible for managing Azta Urban Salon's digital presence and performance across all online channels. This role is the driving force behind the brand's Integrated Sales and Marketing Activation in the digital space, focusing on creating compelling content, engaging the online community, and driving measurable results.

The Associate plays a critical role in gathering online Market and Business Intelligence and ensuring the digital execution aligns with the core Brand Strategy.

Key Result Areas:

1. Social Media Management

• Plan, schedule, and publish daily content across all mandated social media platforms (e.g. Facebook, Instagram, TikTok)
• Monitor social channel performance and optimize posting strategies based on engagement and reach metrics
• Stay up-to-date with platform algorithm changes and emerging social media trends

2. Content Marketing

• Develop, write, produce engaging, high-quality content (captions, short-form videos, blogs) that adheres to the Brand Strategy and voice
• Coordinate with third-party graphic designers and videographers to generate necessary digital content
• Ensure all digital assets are properly filled and managed under Asset Management systems

3. Overall Digital Performance

• Analyze key digital metrics and provide actionable recommendations for

improvement

• Contribute to the regular performance reports, translating data into clear, strategic

insights for Market and Business Intelligence

• Assist in tracking digital marketing budget allocated for content boosting and online

campaigns

• Conduct basic keyword research to inform content strategy and optimize

website/landing page copy

• Assist in the creation and optimization of ad copy and visual assets for paid search

and social ad campaigns

• Monitor basic website/landing page health and assist in coordinating with technical

teams for the necessary updates

4. Reputation Management / Community Building

• Actively monitor and respond to comments and reviews across all digital channels

in a timely and professional manner

• Identify potential PR issues or negative trends and escalate them immediately to the

Manager

• Use community feedback to generate insights on customer needs and preferences

Qualifications:

1. Bachelor's degree in Communication Arts, Marketing, Business Administration, Advertising,

or any related field with at least 1 year experience in the marketing field. Fresh graduates are

welcome.

1. Proficiency in social media management tools (e.g. META Business Suite, Google

My Business, Linktree)

1. High proficiency in creative tools for rapid content creation and editing (e.g. Canva,

Lightroom App, IG Edits)

1. Working knowledge of digital analytics tools (e.g. Google Analytics, social media analytics)

2. Strong written and verbal communication skills

3. Superior organization, effective time management, and data-driven planning abilities

4. Must be intensely customer-centric, highly creative in content development, deeply

analytical in performance tracking

1. Strong market awareness of the digital landscape and quick to adapt with content trends

online and platform algorithm changes

1. Up-to-date and quick to adapt with social media and content trends

2. Genuine interest in and passion for beauty and wellness, especially hair care

Job Types: Full-time, Permanent, Fresh graduate

Pay: Up to Php22,000.00 per month

Benefits:

• Additional leave
• Company events
• Employee discount
• Health insurance
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work from home

Work Location: In person