Junior Digital Marketing Specialist

About Us

At
Ingenuity Design Group
, we're a world-renowned product design consultancy with offices in Sydney, Brisbane, Melbourne, and Denver, CO. We partner with leading organisations such as CSIRO, BHP, Boeing, and Westpac to design and commercialise advanced technology products that transform communities and improve lives. Our team has earned recognition through the Telstra Business Awards and Good Design Awards, with a reputation for excellence in advanced technology product design.

At
Pokit Innovations
, we're reshaping the electronics industry with award-winning handheld measurement tools used by engineers, makers, and innovators worldwide. From our flagship Pokit Pro and Pokit Meter to new products like Pokit Clamp, our mission is to make advanced electronics portable, accessible, and powerful.

By joining us, you'll gain experience across
both B2B and B2C marketing
, supporting two dynamic and innovative companies under the guidance of our Chief Marketing Officer.

Role Description

We are looking for a
Junior Digital Marketing Specialist
who is
self-motivated, curious, and eager to learn
. You'll support a wide variety of digital marketing initiatives across both brands, from B2B lead generation and content for Ingenuity to e-commerce campaigns and community engagement for Pokit.

This role is ideal for someone who wants to grow their skills quickly in a hands-on environment, working directly with the CMO and contributing to the success of two industry-leading businesses.

Key Responsibilities

·      
Campaign Support
: Assist in planning, executing, and optimising digital marketing campaigns across Meta, Google, and other platforms.

·      
Social Media & Community:
Create, schedule, and monitor social media posts across LinkedIn (Ingenuity), Instagram, and Discord (Pokit).

·      
Email Marketing:
Support the development of Klaviyo flows (Pokit) and B2B email campaigns (Ingenuity).

·      
Content Creation:
Produce high-quality written and visual content for websites, blogs, newsletters, and promotional materials.

·      
Website Updates:
Help maintain Shopify (Pokit) and Webflow (Ingenuity) sites.

·      
Analytics & Reporting:
Track marketing KPIs (CTR, conversions, ROAS, engagement), prepare reports, and share insights with the CMO.

·      
Coordination & Organisation:
Manage day-to-day marketing tasks, ensuring deadlines are met and campaigns stay on track.

·      
Learning & Growth:
Stay updated on digital marketing best practices and bring fresh ideas to the table.

About You

·      0–2 years of marketing experience, or relevant coursework/internship.

·      A self-starter who is motivated, curious, and eager to learn.

·      Strong interest in both
B2B marketing
(content, lead-gen, LinkedIn) and
consumer marketing
(social, e-commerce, community).

·      Excellent written and verbal communication skills.

·      Organised, detail-oriented, and able to juggle multiple priorities.

·      Familiarity with tools like Meta Ads, Google Ads, Shopify, Klaviyo, or Webflow is a plus (training provided).

·      Comfortable working independently while taking direction directly from the CMO.

Why Join Us?

·      Gain dual exposure across two industries: advanced tech product design (B2B) and innovative consumer electronics (B2C).

·      Work directly with the Chief Marketing Officer for mentorship and skill development.

·      Opportunity to get hands-on with all aspects of digital marketing — ads, email, content, analytics, social media, and community building.

·      Flexibility: option to work part-time (3 days per week) or full-time depending on your availability.

·      A collaborative, creative environment where your contributions will make a real impact.

·      Clear growth pathway as both companies expand.