Brand Manager

About the Role 

The Brand Manager shall be responsible for the over-all development of the portfolio of the assigned brand and shall lead the brand management team in the conceptualization and execution of all initiatives related to Brand Building, Market Penetration and Business Growth.

Key Responsibilities

• Main KPIs: Sales, Margins, Inventory Level
  
  1. Business Operations

  • Pricing: Recommend and implement pricing for new SKUs, promotions for product line-up

  • Maintain and further grow brand margins

  • Inventory management: Forecasting and reordering to maintain target Inventory Level

  • Principal relations and negotiations

  • Work with the Customer Success team to resolve customer questions / complaints and ensure excellent after-sales service

2. Marketing

• Set overall brand strategy and direction

• Collaborate with the Marketing team on actual execution of online and offline marketing

3. Sales

• Collaborate with the Sales team to drive sales on our online and offline channels

  • Online platforms:  website, e-commerce marketplaces (Lazada, Shopee, Zalora, BeautyMNL, etc.), trade retailers' online platforms

  • Offline accounts: Retailers and wholesalers
    
    

• Drive commercial strategy in retail and e-commerce channels (e.g. product assortment, pricing and promotions, category and channel management)

• Work with the sales team on specific activation opportunities to push traffic, conversions, and sales

• Work closely with the Ecommerce Operations, Technology (web developers, UI and UX designers) and Customer Success teams to provide the best end-to-end customer experience

4. Product Management

• Product segmentation and assortment: Have deep product knowledge and industry knowledge of current product line and potential new product lines

• Perform product research and competitive analysis

• Test and provide insight on key USPs (unique selling points) of our products and strategize on best ways to market these products

• Provide product training to team members and relevant stakeholders

• Conduct feasibility studies for new products to be introduced to the market

5. Accomplish any other tasks and duties that may be assigned

 What We're Looking For

• Bachelor's Degree in Business, Marketing, Communications, Entrepreneurship, Technology, or other relevant fields

• At least 5 years experience handling brands in the consumer market space, preferably in related product categories like consumer goods and kitchen appliances

• Experience in managing the Philippine market

• Hands-on execution and analysis of digital marketing campaigns (Facebook, Instagram, Google, YouTube) and e-commerce campaigns to optimize ROAS

• Track record developing brand and customer engagement campaigns to build awareness and continued engagement with end users

• Experience working with both offline retailer partners and online e-commerce channel partners (e.g. strategic marketing campaigns, promotions, merchandising)

You Are an Ideal Candidate if You Are

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and looking for growth opportunities.

• An excellent communicator: We speak quickly and act quickly. Say it. Mean it. Do it.

• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.

• Love adopting new technology and software tools (e.g. Google Data Studio, Docs, Sheets, Slack, Asana, Xero, etc): We love new tools to use that will make our work more efficient.

• Data-driven: We love numbers and data. We make decisions using data.

• Customer-centric: We do whatever it takes to satisfy our customers.

As a Brand Manager in Focus Global, Inc., you will have the chance to

• Share your Brand Management skills as you support the company in developing and implementing strategic marketing and business plans

• Work with world-class brands that are identified as international leaders in the innovation and marketing of products

• Expand your network as you deal with other accomplished marketing professionals and service providers in the industry

• Experience all-expense paid local and international training