Market Research Analyst

24 hours ago

Calamba, Calabarzon, Philippines Drake International Philippines Full time ₱700,000 - ₱1,400,000 per year

A global food ingredients company that specializes in customized seasonings, coatings, marinades, and functional ingredients for the food industry is looking for a Market Research Analyst (Food / Manufacturing) to strengthen their team in Calamba, Laguna

Job Overview

They are looking for a seasoned
Market Research Analyst (Food / Manufacturing)
who conducts market research, analyzes industry trends, and prepares feasibility studies to provide insights that support product development, customer opportunities, and strategic decision-making.

Responsibilities

  • Conduct market research to understand the market, product, and consumer trends in key sectors such as quick-service restaurants (QSR), retail (including red meat and poultry categories), and food service distribution.
  • Leverage insights by analyzing trends and assembling key data, which will be used in formal presentations to support internal product development activities and help customers identify new product opportunities.
  • Analyze market trends, industry news, and macroeconomic shifts to support internal product development activities and help customers identify new product opportunities.
  • Conduct comprehensive market feasibility studies to evaluate the potential success of new products, services, or market initiatives.
  • Prepare reports and presentations to communicate market research findings and feasibility study results.
  • Stay up-to-date with emerging food trends and industry innovations, and collaborate with Sales, Culinary, and R&D teams to conceptualize new food product ideas that align with both customer needs and the latest market trends
  • Provide a general marketing and ideation presentation to customers.
  • Monitor competitor activities, including new product launches, marketing initiatives, and manufacturing capabilities, to stay informed on industry developments and identify strategic opportunities for market expansion and customer engagement.
  • Design, implement, and manage customer incentive programs such as rebates, discounts, and loyalty schemes to drive sales and customer retention.
  • Track and measure the effectiveness of customer schemes and provide recommendations for improvement based on performance data.

Required Qualification / Experience


• Strong market research and analytical skills


• Experience in the food industry (QSR, retail, or food service)


• Excellent communication and presentation skills

What's in it for you?


• 70, ,000 Basic


• Engaging working environment.


• With Career growth opportunities.


• Positive work culture.

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