Creative Manager

3 days ago

Makati City, National Capital Region, Philippines Newtrends International Corporation Full time ₱1,200,000 - ₱2,400,000 per year

The Creative Manager is responsible for driving the visual and conceptual direction of the brand across all marketing and retail touchpoints. This role is ideal for a visionary leader who thrives in a fast-paced retail environment, is highly collaborative, and has a strong eye for storytelling through design.

He/She will lead the creative development of marketing campaigns, brand assets, and retail visuals, while managing a multidisciplinary team of designers, content creators, and the Visual Merchandising team. From concept to execution, his/her leadership will ensure brand consistency, innovation, and high-quality creative output that supports both the marketing strategy and business growth.

Creative Strategy & Brand Leadership

  • Lead the end-to-end creative development process—from concept through execution—for campaigns, advertising materials, product visuals, and digital content.

Team & Project Management

  • Supervise and mentor an in-house team of graphic designers, content creators, and motion designers.
  • Oversee the Visual Merchandising (VM) team to ensure store displays align with campaign messaging and brand aesthetics.
  • Manage team workflow and effectively assign creative projects based on timelines and priorities.
  • Collaborate with external agencies, freelancers, photographers, and production partners when necessary.

Content Creation & Execution

  • Oversee the creation of materials for social media, packaging, print ads, signage, product catalogs, digital assets, and in-store displays.
  • Guide brainstorming sessions and approve concepts that align with brand values and creative standards.

Budget & Resource Management

  • Ensure resource allocation is efficient and within budget, without compromising creative quality.

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