Digital Marketing Officer

Job Summary: The Digital Marketing Officer is responsible for leading the digital marketing efforts across all digital channels for the company. This role involves creating, executing, and optimizing digital campaigns, including social media strategies, digital advertisements, website management, and email marketing. The Digital Marketing Officer will work closely with the sales and marketing teams to ensure the successful implementation of digital strategies and to meet marketing objectives.

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Work Experience: At least 1-2 years of experience in digital marketing, with proven management of digital campaigns and social media strategies.

Knowledge & Skills:

• Strong understanding of digital marketing strategies, SEO, SEM, and social media platforms.
• Proficiency in digital marketing software such as Meta Facebook Business Manager, Google Analytics, and email marketing platforms.
• Experience in project & content management.
• Excellent communication, leadership, and organizational skills.
• Strong analytical skills and the ability to interpret data to inform decisions.