Customer Relationship Management Specialist

1 day ago

Makati City, National Capital Region, Philippines Advanced Nutritional Technologies Full time ₱240,000 per year

Customer Relationship Management Specialist

Reports to: Marketing Manager

The CRM Specialist is responsible for developing and executing a comprehensive CRM strategy to foster community and engagement. This role focuses on optimizing our CRM platform to drive loyalty, build strong customer relationships, and create personalized experiences. The Specialist is a subject matter expert who leads cross-functional projects and leverages data to provide strategic insights to leadership.

KEY RESPONSIBILITIES

Strategic Planning

Design and implement a holistic CRM strategy centered on community building, customer engagement, and retention.

System Optimization

Act as the primary administrator for the CRM system. Create and manage advanced workflows, automation rules, and customer segmentation to support engagement initiatives.

Performance Analysis

Analyze CRM data to identify customer behavior trends, measure the effectiveness of community programs, and report on key performance indicators (KPIs) to executive management.

Cross-Functional Leadership

Serve as the CRM expert for other departments, providing guidance on how to best use the system for their engagement goals. This includes collaborating with marketing, sales, and customer service teams to ensure a consistent customer journey.

Project Management

Lead the implementation of new CRM features, integrations, and third-party tools that enhance community interaction and customer experience.

Data Governance

Establish and enforce data integrity and security protocols to maintain the quality and privacy of customer information within the CRM.

Mentorship

Provide training and guidance to the CRM Associate and other team members on best practices for using the CRM system.

Qualifications:

● Bachelor's degree in Marketing, IT, or related field.

● 2+ years of experience in CRM management.

● Proficiency in CRM platforms (e.g., Salesforce, HubSpot).

● Strong analytical and project management skills.

● Excellent communication and organizational abilities.

Job Type: Full-time

Job Types: Full-time, Permanent

Pay: From Php20,000.00 per month

Benefits:

  • Health insurance
  • Paid training

Ability to commute/relocate:

  • Makati City: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

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