Website Designer

Job Description:
We are looking for a skilled
Website Designer ( Mid or Senior Level )
who will work closely with the Website Team and Digital Marketing team to develop conversion-driven website templates, intuitive UI/UX interfaces, and cohesive brand identities. The ideal candidate combines technical expertise with creative vision and understands how design directly impacts business performance, lead generation, and conversion optimization.

Key Responsibilities:
Website & Template Design

• Design and develop conversion-focused, SEO-friendly website templates with responsive, mobile-first layouts.
• Design reusable components and scalable design systems that support various landing pages and marketing funnels.
• Design A/B test variations to improve lead quality, engagement, and conversion rates.
• Ensure all designs meet performance standards, accessibility guidelines, and brand consistency.
• Build and maintain cohesive brand identity systems, including logos, color palettes, typography, iconography, and layout rules.

UI/UX Development

• Create intuitive wireframes, user flows, prototypes, and UI kits using Figma or equivalent tools.
• Conduct UX reviews to identify friction points and propose design improvements aligned with marketing objectives.

Collaboration & Implementation

• Work closely with Developers to ensure flawless design-to-development handoff, supported by documentation and annotated mockups.
• Coordinate with Digital Marketing to align designs with campaign goals, audience insights, and conversion strategies.
• Deliver quality and quick-turn mockups for new landing pages
• Manage multiple design projects simultaneously while maintaining high-quality output and meeting deadlines.

Nice-to-have skills:

• Can monitor design performance through analytics, user behavior insights, and heatmaps.
• Recommend design enhancements that boost site speed, readability, engagement, and SEO performance.
• Stay updated with emerging trends, tools, and best practices in UI/UX, web design, and digital marketing.

Qualifications:

• Bachelors Degree in Multimedia Arts, Fine Arts, Graphic Design, Web Design, or any related creative/design field.
• Minimum of 3+ years of professional experience in graphic design, web design, UI/UX, and branding.
• Portfolio demonstrating strong expertise in branding, responsive UI/UX, landing page design, and website aesthetics.
• Experience in B2B or SaaS companies, marketing, digital campaigns, or lead-generation-focused industries is preferred.
• Adobe Creative Suite (Photoshop, Illustrator, XD) – high-level proficiency.
• Figma (preferred) – advanced prototyping and design system capabilities.
• Familiarity with WordPress, Webflow, or similar web-building platforms.
• Working knowledge of HTML/CSS constraints, responsive design standards, and CMS structures.
• Strong understanding of SEO fundamentals, web performance principles, and conversion optimization best practices.
• Bonus: Familiar with AI Design Tools ( Gemini, Midjourney, Canva AI, Freepik AI, Adobe Firefly, and etc. )
• Mastery of color theory, typography, spacing, hierarchy, and composition.
• Ability to create clean, balanced layouts that scale across devices and platforms.
• Strong eye for modern visual trends, usability, and brand consistency.

Work Ethic & Personal Attributes

• Highly organized, self-directed, and able to manage multiple priorities.
• Strong attention to detail with a proactive, problem-solving mindset.
• Thrives in a collaborative environment and welcomes constructive feedback.
• Works with a business-centered, conversion-focused perspective behind every design decision.
• Capable of meeting tight deadlines without compromising quality.