SEO & Social Content Strategist

2 days ago

Work from Home, Philippines Branders, Inc - ROHQ Full time ₱900,000 - ₱1,200,000 per year

Essential Functions:

Content Development

  • Create and maintain content aligned with seasonal trends, B2B purchase cycles, and audience needs.
  • Draft, edit, and manage blog posts, trade show coverage, and other long-form content.
  • Collaborate with the SEO team to ensure all content is optimized for search and brand voice.
  • Track and analyze content performance with AI visibility tools to refine strategies and improve KPIs.

Social Discovery Content Strategy (Pinterest, TikTok, Reddit)

  • Execute platform-specific strategies to build awareness and top-of-funnel demand.
  • Generate backlinks, increase non-branded keyword visibility, and showcase products earlier in the buyer journey.
  • Deliver consistent content (weekly Pinterest pins, biweekly short-form videos, monthly Reddit threads/AMAs).
  • Embed social content into blog posts, FAQs, and PDPs to maximize cross-channel visibility.
  • Monitor and optimize social performance through AI-powered reporting and insights.

SEO & Social Strategy

  • Partner with the SEO team to implement on-page and off-page strategies that increase organic traffic and rankings.
  • Engage in online communities to build brand visibility and credibility.
  • Use AI-driven tracking tools to identify new keyword opportunities, monitor competitors, and measure campaign effectiveness.

Reputation Management & NPS

  • Monitor brand reputation across review sites, forums, and social platforms.
  • Develop initiatives to enhance Net Promoter Score (NPS) and highlight positive customer advocacy.
  • Integrate reviews and customer feedback into SEO and content strategies.
  • Proactively identify and address reputation risks with AI-powered sentiment analysis.
  • Perform all other duties and or projects as assigned by a supervisor or manager.

Essential Qualifications:

Experience Required:

  • Minimum 5 years of experience in SEO, content marketing, or social media strategy (B2B preferred).
  • Strong understanding of search engine algorithms, keyword research, and content optimization best practices.
  • Hands-on experience with Pinterest, TikTok, Reddit, and community-based marketing.
  • Proficiency with AI-driven analytics and visibility tools.
  • Excellent written and verbal communication skills with a knack for storytelling.
  • Ability to balance creative content development with data-driven optimization.

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