Digital Marketing Manager

4 days ago

Manila, National Capital Region, Philippines URALA International Full time

Digital Marketing Manager, Manila

URALA International is a global PR and marketing agency headquartered in Japan, recognized for delivering high-quality, agile services to clients worldwide. As part of our strategic expansion, we are enhancing our digital marketing capabilities in Manila to build on our strong foundation in public relations, video production, and events. We are committed to growing alongside our team, bridging Manila with the world, and creating impactful, data-driven marketing solutions for our clients.

Role Summary

The Digital Marketing Manager will play a key role in shaping and executing our digital marketing strategies in Manila. This individual will oversee social media, influencer, and video marketing initiatives while driving content and performance marketing campaigns. The role requires a mix of creativity, strategic thinking, and technical expertise, with a strong emphasis on collaboration and entrepreneurial spirit.

Key Responsibilities

  • Social Media & Influencer Marketing:
  • Manage social media accounts for clients, including strategy development, content creation, and audience engagement.
  • Design and structure social media campaigns to align with client goals and KPIs.

  • Collaborate with influencers to execute impactful campaigns.

  • Content Marketing & Performance Marketing:

  • Develop and execute content marketing strategies, including SEO, ASO, and online advertising (performance marketing).

  • Use SEO analytics tools to track and optimize campaign performance.

  • Creative Asset Development:

  • Create and design visual and multimedia content using Adobe Creative Suite.

  • Utilize and stay updated on the latest generative AI tools to enhance creative processes.

  • Pitching & Client Management:

  • Develop and present pitches for new projects and campaigns.

  • Build strong relationships with clients and ensure consistent communication and project alignment.

  • Vendor Sourcing & Management:

  • Identify and manage third-party vendors to support specialized project needs.

  • Team Collaboration & Agility:

  • Work closely with cross-functional teams in Manila, Tokyo, and other international offices to deliver seamless campaigns.
  • Remain adaptable, entrepreneurial, and proactive in addressing challenges and exploring opportunities.

Qualifications & Skills

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • At least 5 years of experience in digital marketing, with a strong focus on social media, influencer marketing, and video marketing.
  • Proven experience managing client social media accounts and structuring campaigns.
  • Expertise in SEO, ASO, and performance marketing tools (e.g., Google Analytics, SEMrush).
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and familiarity with generative AI tools.
  • Strong project management and vendor management skills.
  • Excellent communication and presentation skills, with the ability to pitch and secure new projects.
  • Agile, entrepreneurial mindset with a willingness to travel for client meetings, pitches, and events.

What We Offer

  • A dynamic, collaborative, and entrepreneurial work environment.
  • Opportunities for professional growth and global exposure within a leading PR and marketing agency.
  • A chance to be part of an exciting expansion phase in Manila.
  • Competitive compensation and benefits.

Where we will be working

  • Remote working setup, with a per-need in-person reporting at the office in Ortigas, Pasig.

If you're passionate about driving digital marketing innovation and want to be part of a global team delivering impactful results, we'd love to hear from you.

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