Marketing Officer

2 weeks ago

Urdaneta, Ilocos, Philippines CBE Estrada Prime Holdings, Inc. Full time ₱250,000 - ₱750,000 per year
  • Implement advertising campaigns/initiatives to heighten awareness of the company, increase traffic growth and revenue potential
  • Facilitate the implementation of a year-round active calendar of special events, and attractions; (e.g., exhibits, art shows, craft shows, carnivals, health fairs, and community fairs) to build company brand and drive measurable business and its auxiliary partners
  • Facilitate the installation of internal and external advertising boards, displays, pylon signs and building signs to maximize revenue generation in all areas of opportunity
  • Manage the development and maintenance of company web site; ensure that it consistently serve as an active gateway to experience the mall brand and its tenants.
  • Participate in the design, development and production of all collateral and in-store promotional materials; ensure adherence and consistency with the brand image of the organization
  • Participate in activities that promotes public relations; handle corporate communications to ensure delivery of brand-consistent message
  • Oversee the implementation visual merchandising strategy
  • Liaise and maintain good relationship with auxiliary business partners in promoting the business; coordinate any co-promotions opportunity
  • Conduct market research /studies in aspects of competitive set, business positioning, tenant mix, shopping mall design, services and other relevant developments, consumer preferences, and relevant trend in order to develop effective marketing strategy
  • Evaluate marketing strategies implemented, based on knowledge of establishment objectives, market characteristics, and cost and markup factors; recommend improvements as appropriate

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