Sr. Marketing Supervisor

The Sr. Marketing Supervisor will act as both functional and operational supervisor. He/she is responsible for overseeing, mentoring, and developing a pool of marketing experts in LNNA Small Law Segment. The Marketing Supervisor will help execute the following, but not limited to, Employee Performance Management, Training & Development and Reporting. He/she will also be responsible for effectively and efficiently completing all projects and tasks through effective project and stakeholder management.

Accountabilities:

Marketing:

• Project Management: deliver multiple initiatives and projects on time and within budget.
• Monitor capacity of production team via project management tool
• Narrative and marketing insight provision of all ongoing LNNA Campaigns (product and segment)
• Support the Business unit and Director of Segment Marketing on creative concept development (email, newsletters, journals, direct mail, literature, white paper, articles, case studies, webinar, e-billboard, web pages, Ceros Pages, registration/landing pages) to project launch / execution and results reporting and tracking.
• Leverage existing tools and reports to assist in tracking marketing effectiveness versus objectives (campaign stats reporting, A/B test results, campaign spends, etc.)
• Support the development of monthly department executive reports, financial and customer analysis, quarterly marketing dashboards.
• Work with team to clearly communicate plans of stakeholders.
• Execute special projects/assignments on a needed basis.
• Collaborate with stakeholders and Operations Manager on planning and Implementation and problem solving.
• Initiate and execute process improvements for the business.
• All other adhoc tasks as assigned.

Operations:

• Assist the manager in achieving or exceeding REPH key initiatives covering operational efficiency, business maturity, leadership culture, customer experience, and culture and branding.
• Ensure the services provided by the team to stakeholders and customers are within or above the set targets for quality, efficiency, and cost-effective performance.
• Provide 2nd level handling of escalation related to operational or functional issues.
• Continuous Improvement – Lead and implement process improvement projects (Kaizen, Lean or Six Sigma) for the year within or outside of own area.
• Operations Standard – support compliance with established processes
• Achieve or exceed baseline target of team deliverables per business unit.
• Manage tools and resources such as hardware, software, online/offline, and materials of the employees.
• Utilize best practices in tools automation, process improvement and documentation.
• Receive, review and monitor and manage workload and assignments of his/her team.
• Mentoring, Coaching, Training, and Process Documentation and Presentation

Qualifications:

• Bachelor's degree holder.
• 3 - 5 years' experience in campaign management / Marketing focused experience.
• Was able to handle marketers / execute marketing two or more channels from start to finish.
• In-depth understanding of business process and operations – For external hires: Business Acumen.
• Project Management, task traffic coordination (Basic to advance).
• Experienced A/B Testing.
• Knowledge in and Pardot is a plus.

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