Integrated Media Specialist

2 days ago

Manila, National Capital Region, Philippines EuroAsia Executive Search Inc. Full time ₱900,000 - ₱1,200,000 per year

The ideal candidate will be responsible for developing and executing integrated media campaigns across various channels, both traditional and digital. This role requires a strong understanding of media planning, buying, and analysis, as well as excellent communication and collaboration skills.

Responsibilities

  • • Develop and implement integrated media strategies that align with marketing objectives and target audience
  • Master industry and company proprietary tools to be able develop full analysis and identify optimal channels and audience segments recommended to clients.
  • Close coordination with the trading team across various platforms to ensure placements are optimal and KPIs are met.

o Digital: Search, Social Media, Display, Video, Programmatic

o Traditional: TV, Radio, OOH and Print.

  • Monitor and optimize campaign performance, providing regular reports and insights
  • Collaborate with internal teams (marketing, creative, PR, trading, data, digital) to ensure cohesive campaigns.
  • Regular coordination with Finance to ensure placements are aligned with the invoices being billed.
  • Stay up-to-date on industry trends and emerging technologies.
  • Manage media budgets and track ROI.
  • Build and maintain relationships with media vendors and partners.

Qualifications

  • Bachelor's degree in marketing, Advertising, Communications, or a related field
  • 3+ years of experience in media planning and buying, with a focus on integrated campaigns.
  • Strong understanding of media metrics and analytics
  • Proficiency in media planning and buying tools/platforms
  • Excellent communication, presentation, and interpersonal skills
  • Ability to work independently and as part of a team
  • Strong analytical and problem-solving skills
  • Detail-oriented and organized
  • Accountable and responsible in both external and internal deliverables

Preferred Qualifications


• Experience with specific industry or media channels (e.g., healthcare, finance, B2B)


• Certifications in media planning or digital marketing

Other details:

Location:Makati

Schedule: Hybrid

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