Brand Marketing Lead
2 weeks ago
Job description
JOB SUMMARY:
The Brand Marketing Lead is responsible for overseeing brand messaging and brand-led marketing initiatives, ensuring all campaigns and communications are aligned, on-brand, and support overall business goals.
DUTIES & RESPONSIBILITIES:
- Brand Messaging and Direction
· Leads the development and evolution of the brand's positioning, voice, and narrative
· Set directions for how the brand communicates across all channels and platforms
· Ensure all campaigns, announcements, and marketing materials is consistent and aligns with the intended brand strategy
· Works with the creative and content team to determine correct brand voice in all marketing executions
- Campaign Strategy & Execution
· Lead the conceptualization, creation, and development of brand-led campaigns and key initiatives
· Translate brand direction and business objectives into clear campaign ideas
· Lead the strategy, planning, and execution of brand marketing campaigns and key initiatives
· Work closely with the Marketing Manager and execution teams to align campaign concepts with timelines, priorities, and resources
3. General
· Maintains the confidentiality of all information and documents he/she has access to inside the Company
· Adheres to the standards set by the Company on work attitude and ethics, proper uniform, and performance, including the TOP Vision, Mission and Values
· Performs other tasks that may be deemed necessary by the superior from time to time
REQUIRED COMPETENCIES (skills, knowledge, etc.):
Strong ownership and accountability
Ability to work across multiple projects simultaneously
Strategic yet creative
Can work under pressure
Team player with a positive, service-oriented attitude
Proficient in Microsoft Office
Excellent communication and people skills
QUALIFICATIONS:
· Bachelor's degree in Marketing, Communications, Business, or related field
3+ years experience in brand or marketing roles
Job Types: Full-time, Permanent
Pay: Php35, Php40,000.00 per month
Benefits:
- Company events
- Employee discount
- Flexible schedule
- Flextime
- Free parking
- Health insurance
- Life insurance
- On-site parking
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
- Staff meals provided
Work Location: In person
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