Brand Marketing Lead

2 weeks ago


Mandaluyong City, National Capital Region, Philippines The Outlet People Inc. Full time

Job description

JOB SUMMARY:

The Brand Marketing Lead is responsible for overseeing brand messaging and brand-led marketing initiatives, ensuring all campaigns and communications are aligned, on-brand, and support overall business goals.

DUTIES & RESPONSIBILITIES:

  1. Brand Messaging and Direction

· Leads the development and evolution of the brand's positioning, voice, and narrative

· Set directions for how the brand communicates across all channels and platforms

· Ensure all campaigns, announcements, and marketing materials is consistent and aligns with the intended brand strategy

· Works with the creative and content team to determine correct brand voice in all marketing executions

  1. Campaign Strategy & Execution

· Lead the conceptualization, creation, and development of brand-led campaigns and key initiatives

· Translate brand direction and business objectives into clear campaign ideas

· Lead the strategy, planning, and execution of brand marketing campaigns and key initiatives

· Work closely with the Marketing Manager and execution teams to align campaign concepts with timelines, priorities, and resources

3. General

· Maintains the confidentiality of all information and documents he/she has access to inside the Company

· Adheres to the standards set by the Company on work attitude and ethics, proper uniform, and performance, including the TOP Vision, Mission and Values

· Performs other tasks that may be deemed necessary by the superior from time to time

REQUIRED COMPETENCIES (skills, knowledge, etc.):

  1. Strong ownership and accountability

  2. Ability to work across multiple projects simultaneously

  3. Strategic yet creative

  4. Can work under pressure

  5. Team player with a positive, service-oriented attitude

  6. Proficient in Microsoft Office

Excellent communication and people skills

QUALIFICATIONS:

· Bachelor's degree in Marketing, Communications, Business, or related field

3+ years experience in brand or marketing roles

Job Types: Full-time, Permanent

Pay: Php35, Php40,000.00 per month

Benefits:

  • Company events
  • Employee discount
  • Flexible schedule
  • Flextime
  • Free parking
  • Health insurance
  • Life insurance
  • On-site parking
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Staff meals provided

Work Location: In person


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