Digital Marketing

Job description:

RSS is seeking for an experienced Digital Marketing Specialist to join our established team. In this role, the successful candidate will be required to work closely with clients and stakeholders.

About us

RSS are dedicated to establishing ourselves as a forefront leader in the resourcing sector globally and we are committed to consistently delivering exceptional value to our clients. Our focus extends beyond excellence in products and services; we prioritize fostering employee satisfaction, cultivating trust, and perpetually innovating to elevate the overall experience for our stakeholders.

Why choose us?

• Day shift
• HMO Coverage from Day 1: Includes one FREE dependent.
• Free unlimited coffee (and other warm drinks)
• Weekends off
• Competitive renumeration
• Employee referral incentive program
• 13th month salary
• Government contributions Social Security System, PhilHealth, Pag-Ibig, TIN
• Opportunities for promotions within RSS
• Paid training and development
• Transportation service provided
• Inclusive, supportive and fun company culture.

Position Summary:

We are a growing Business Process Outsourcing (BPO) startup in the Philippines, supporting international clients, including a premium complementary health service in Australia offering neurofeedback, counselling, and kinesiology.

As we scale, we want to strengthen our digital footprint, attract new leads, retain clients, and build a strong employer brand. We are seeking a creative and results-driven Digital Marketing & Client Lead Specialist who thrives in a startup environment and has hands-on experience with paid campaigns, engaging content creation, and client/community engagement.

This is a project-based role (1 year) that combines digital marketing, lead generation, and client retention. You'll run ads, create content, manage brand presence, and nurture early-stage client relationships.

Key Responsibilities:

Social Media & Brand Visibility

• Develop and implement a social media strategy aligned with business goals.
• Manage and grow presence on LinkedIn, Facebook, Instagram, and emerging platforms (e.g., TikTok).
• Create highly engaging video and static content (Reels, Stories, Ads, graphics, captions) using Canva, Adobe, or similar tools.
• Deploy content across blogs, email newsletters (Mailchimp), and social posts.
• Collaborate with leadership to translate business wins into client-facing content.

Paid Ads & Campaigns

• Plan, build, and optimise Meta Ads (cold, warm, retargeting).
• Run digital campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
• Monitor performance metrics (CTR, CPC, conversions) and recommend optimisations.
• Provide weekly/monthly reports on campaign performance and ROI.

Content Creation & Storytelling

• Write compelling blogs, case studies, client spotlights, and thought-leadership posts.
• Develop marketing collaterals such as brochures, presentations, and newsletters.
• Support recruitment marketing by designing job ads and employer branding content.

Website & SEO Management

• Maintain and update website content for accuracy and relevance.
• Optimise website for SEO and user experience (keywords, metadata, backlinks).
• Track and report on web traffic, conversions, and engagement.

Influencer & Community Engagement

• Conduct influencer outreach and manage referral pipelines (especially for the health/wellness client).
• Manage LinkedIn engagement for primary clinicians and company executives.
• Build online communities by engaging with followers and responding to messages.
• Support ADHOC promotional and event-related activities.

Client Engagement & Retention

• Nurture early-stage clients with warm and encouraging email communication.
• Support ongoing engagement activities that promote retention and satisfaction.
• Contribute ideas to improve branding, automation, and client experience.

Analytics & Continuous Improvement

• Provide insights on competitors and identify growth opportunities.
• Propose actionable recommendations for campaign, content, and client engagement improvements.

Requirements:

• 2+ years of hands-on Meta Ads experience (campaign setup, optimisation, and reporting).
• Strong background in social media marketing and short-form video content creation.
• Experience in health/wellness content (preferred but not required).
• Familiarity with SEO and website management.
• Ability to manage campaigns across multiple brands simultaneously.
• Creative, data-driven, and proactive communicator who thrives in a fast-paced startup environment.
• Can work onsite.