Marketing Campaign Manager

We are looking for an
Email Marketing & Campaign Manager
who will take full ownership of our bulk email campaigns for multiple software products in the food and hospitality industry. This role combines
hands-on execution
,
team management
, and
strategic, data-driven marketing
.

Core responsibilities:

Email Campaign Ownership

• Plan, create, and execute
  bulk email campaigns
  for several software products and target markets.
• Build campaign calendars, coordinate send dates, and ensure all mailings are delivered on time and error-free.
• Ensure all emails follow company branding, tone of voice, and compliance (opt-in, unsubscribe, etc.).

Team Management

• Lead and manage a small team of
  email specialists
  responsible for:
• Collecting and validating email addresses from multiple sources
• Cleaning and segmenting mailing lists
• Preparing and scheduling campaigns in the chosen email platform
• Provide clear instructions, review their work, and ensure high quality and productivity.

Copywriting & Content

• Write
  high-quality marketing messages
  in
  perfect English
  , including:
• Email subject lines and preheaders
• Email body copy and calls-to-action
• Short marketing texts that clearly explain the value of our software products
• Adapt tone and message depending on audience (prospects, clients, different regions/segments).

Campaign Management, Testing & Optimization

• Design and manage campaigns to
  test different markets, segments, and offers
  .
• Set up
  A/B tests
  (subject lines, content, send times, etc.) and evaluate performance.
• Analyze key metrics (open rates, click-through, conversions, unsubscribe, bounce rates) and
  prepare clear reports
  for management.
• Use campaign results to
  refine strategy and improve future mailings
  .

Organization, Data & Strategy

• Maintain a well-structured database of mailing lists, segments, and campaign history.
• Work closely with management to define
  target audiences, campaign objectives, and success metrics
  .
• Propose new ideas for nurturing sequences, onboarding emails, reactivation campaigns, and product launch mailings.
• Ensure proper documentation and internal procedures are followed for each campaign.

Qualifications:

• Excellent English writing skills
  . You must be able to write clear, persuasive, and error-free marketing emails (with help of AI).
• Strong
  organization skills
  and attention to detail; able to manage multiple campaigns and deadlines at the same time.
• Proven ability to
  analyze data
  (Excel or similar tools) and translate numbers into concrete actions and improvements.
• Comfortable leading a small team: giving instructions, checking work, and ensuring quality and timelines.
• Experience in similar tasks
  (email marketing, CRM campaigns, newsletter management, or bulk email sending) is a
  strong advantage
  .
• Background in
  marketing, communications, or a related field
  is preferred.
• Experience with email marketing tools (e.g., Mailchimp, SendGrid, HubSpot, etc.) is an advantage, but not strictly required if you can learn quickly.
• Results-oriented mindset with the ability to plan, execute, and improve campaigns over time.
• Able to work independently, but also collaborate well with management and other teams.

Education and Experience:

• Bachelor's degree in
  Marketing, Communications, Business
  , or a related field is preferred.
• At least
  2 years of experience
  in email marketing, digital marketing, or related roles is an advantage.
• Experience in software or B2B marketing is a plus, but not required.

Work Schedule & Location

• This role follows
  regular office hours
  (day shift, Monday to Friday).
• Occasional work aligned with
  campaign send times
  or international time zones may be required.
• Full-time in-office position
  – the selected candidate will be expected to report to our
  Ortigas, Pasig
  office.
• This is
  not
  a hybrid or remote role.

Benefits:

• Competitive salary (based on experience and skills)
• Opportunity to work with
  international teams and markets
• Professional development and growth opportunities in digital marketing
• Be part of a company creating innovative software solutions for the
  global food industry