Part time Google Ads Specialist
5 hours ago
Job Overview:
We are looking for a highly skilled and results-driven Google Ads Specialist to manage and optimize our paid campaigns. The ideal candidate will be responsible for strategizing, implementing, and monitoring effective Google Ads campaigns that align with our business goals, ensuring maximum return on investment (ROI).
You should have a strong understanding of Google Ads best practices, from keyword research and bidding strategies to ad creation and performance tracking.
Key Responsibilities:
- Develop, implement, and manage Google Ads campaigns that meet company objectives.
- Conduct keyword research to identify relevant and high-performing search terms.
- Create compelling ad copies and ensure creative alignment with the brand voice.
- Optimize campaigns through A/B testing, bid adjustments, audience targeting, and more.
- Monitor and analyze campaign performance using Google Ads and Google Analytics, providing detailed reports and recommendations for improvement.
- Manage budgets and bids to maximize the performance of paid campaigns.
- Stay updated on Google Ads policies, trends, and best practices to ensure compliance and effectiveness.
- Collaborate with the marketing and creative teams to ensure campaigns are aligned with broader marketing initiatives.
- Conduct competitive analysis and identify opportunities for growth and improvement.
Requirements:
- Proven experience as a Google Ads Specialist or similar role.
- Google Ads certification is a plus.
- Hands-on experience with Google Ads, Google Analytics, and Google Tag Manager.
- Strong understanding of search engine marketing (SEM) and pay-per-click (PPC) strategies.
- Analytical mindset with excellent problem-solving skills.
- Proficient in keyword research and campaign optimization techniques.
- Strong written and verbal communication skills.
- Experience in A/B testing and ad performance tracking.
- Ability to work independently and as part of a team.
Your application will include the following questions:
What's your expected monthly basic salary?
How many years' experience do you have as a Google Ads Specialist?
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